successful account planning
Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

market your content to sales
3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Garrett Mann Vice President, Corporate Communications

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

b2b branding
B2B Branding: Just Work, Baby

Andrew Briney Chief Product Officer

They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]

content amnesty program
Content Amnesty: Coming Clean About Your Content – No Questions Asked

Peter Ross VP, Corporate Marketing

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]

Intelligence Driven Marketing Strategy
Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Chris Rudnick Marketing Manager

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

power of data
The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

marketing mistake
The Number One Mistake Marketers Will Make in 2015

Ben Bradley Director of Strategic Accounts - Client Consulting

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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