Ever-changing Media Landscape: Marketer’s Dilemma or Reward?

Client Consulting Team

As a Best Practice I occasionally consult our Advisory Board of TechTarget clients. They provide me with a realistic sense of what their pain points are in terms of their […]

2007 Prediction: Online Video Ads

Client Consulting Team

Over the last week, we have seen many marketers publish their 2007 marketing trends. A recent BtoB article, Top trends for 2007: Marketers’ influence grows even as customers demand more […]

‘Engaging Reach’ as the next performance metric

Client Consulting Team

In his “Six Predictions for 2007” Mark Kingdon of ClickZ says, “Engaging Reach Emerges as a Mantra for Advertisers: In the world of digital communications, ‘reach’ is just step one, […]

Marketing Measurement

Client Consulting Team

A report called The Measure of Marketing was recently written by Quaero Corporation. Marketer’s greatest challenge is measuring effective ROI. They are accountable for every dollar they spend. However, a […]

Universal? Expansion

Client Consulting Team

When expanding your offerings into new markets, there are many things that marketers must take into consideration. But what do you need to consider when you are expanding into a […]

Successful Syndication

Client Consulting Team

In past posts, we have discussed how to write a good white paper.  But, when it comes to actually syndicating the white paper, what are best practices?  This week, MarketingSherpa […]

Observations from CMO Council Meeting with IT CMOs

Client Consulting Team

Last month I participated in a dinner hosted in London by the CMO Council http://www.cmocouncil.org/ attended by Chief Marketing Officers across several industries and respective companies. I happened to be seated next to […]

Lead Follow-up

Client Consulting Team

There has been a lot of discussion on lead follow-up. Do you nurture your leads via phone, email or a combination of both? What do you do if a lead […]