Social Media for Online Marketing

Client Consulting Team

Social Media has been poised as the next big thing for Online Marketing.  It helps connect users with one another as well as with the original publisher of content.  This […]

“Closing the Loop” with Sales and Other Departments

Client Consulting Team

I have attended hundreds of B2B marketing campaign performance presentations and asked numerous clients about their lead nurturing and lead conversion strategies.  Some clients don’t have the infrastructure in place […]

Social ROI; Success in Consumer Environments versus Business to Business

Client Consulting Team

There’s been recent press about the ROI validated for advertisers sponsoring web pages in social web environments; personal pages to be exact. In a recent marketing study conducted by Carat […]

Kicking and Screaming into Web 2.0

Client Consulting Team

Web 2.0 is upon us – or is it? The foundation is in place and all the offerings are there for marketers to take advantage of, but is the audience […]

How to make Lead Generation a Success

Client Consulting Team

Often companies launch a lead generation marketing program without key metrics in place to determine the success. Brian Carroll’s ebook, “Critical Success Factors for Lead Generation” , discusses eight critical […]

Big Brother Google

Client Consulting Team

While you were sleeping, Google made a move that solidifies its position as a media industry giant. Late Friday afternoon, Google announced that it was purchasing DoubleClick for $3.1 Billion, […]

Growing Your Brand with Web 2.0

Client Consulting Team

Web 2.0 is changing the face of branding. Now it is all about creating an online community in which your brand can grow and achieve affinity. Social Signal, a specialist […]

What Does a Foul-Smelling Fruit from Southwest Asia Have to do with Marketing?

Client Consulting Team

You may be shocked to learn that it actually has an awful lot to do with marketing. To find out more, check out this marketing post from Seth Godin. In […]

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