Leveraging Blogs for Marketing

Client Consulting Team

Blogs are beginning to be the new trend in marketing. They can be an excellent tool to boost your reach and influence with a targeted audience. In a recent WOMMA […]

Viral Marketing?

Client Consulting Team

Viral Marketing has been a buzz word in the Internet world.   It is defined as any strategy that encourages individuals to pass on a marketing message to others, creating the […]

IT Buying Process and Vendor-sponsored Content

Client Consulting Team

Here at TechTarget our publishers and editors have been conducting pretty in-depth technology marketing surveys intent on discovering what the various scenarios are that take place in the enterprise when […]

Centralized Email Marketing Experts

Client Consulting Team

In one of my previous post, I discussed the strategy of hiring email marketing experts and developing a centralized email marketing unit that manages all email marketing initiatives.  Again, Loren […]

Lead Nurturing

Client Consulting Team

What is lead nurturing? Lead nurturing is all about having consistent and meaningful communication with viable prospects. John Miller mentions different nurturing lead activities in his marketing blog. He speaks […]

IT Marketing in a Brave New World

Client Consulting Team

In one of my recent posts, I spoke of a shift in control within the IT purchasing relationship from vendor to buyer and that successful marketing involves acknowledging this and […]

The Case for Diversifying your Search Engine Strategy

Client Consulting Team

What is most marketer’s major focus when they invest in search engine optimization or search engine marketing? I would argue that 9 out of 10 would say Google – with […]

Don’t call me, I’ll call you

Client Consulting Team

Findings from a marketing study released yesterday by MarketingSherpa and KnowledgeStorm say that IT buyers are twice as likely to give vendors a valid email address than a valid phone […]

Importance of Email Marketing

Client Consulting Team

Melissa recently spoke about the importance of a specialist focused on email marketing. Forrester Research survey found that 83% of marketers used e-mail — more than those who used search, […]