Integrated Marketing

Client Consulting Team

A marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.” Integrated Markeing leverages multiple media […]

Software Downloads are HOT!

Client Consulting Team

Check out our recent marketing research findings (done in conjunction with the CMO Council) that point to the increasing popularity of software downloads among technology professionals. In a marketing survey […]

Why Contextual Marketing?

Client Consulting Team

According to the MediaPost article by Tobi Elkin, Jefferies: Online Ad Spending could exceed $60B by 2010,  Investment bank Jefferies & Co. raised its estimated for the worldwide online advertising industry  […]

Using Web Analytics to Determine Engagement in Your Marketing

Client Consulting Team

A couple weeks ago, I attended the Online Marketing Summit hosted by BusinessOnLine down in San Diego. One of the major themes of the event was how to measure website […]

Two simple words to live by

Client Consulting Team

We spend all of our time in this blog trying to give IT marketers the right information, answers, and advice on a wide array of both straightforward and complex subjects […]

Podcast Usage Up Tenfold in 2006

Client Consulting Team

Podcast usage grew tenfold in 2006, according to the latest report released by Forrester. Forrester analyst Brian Haven, the author of the report, reported in a recent interview with Beet.TV […]

Relevant white papers drive lead generation

Client Consulting Team

In a recent article, “Traffic Building Tip: Use White Papers” (Feb. 27th) author Jonathan Kantor points to publishers like TechTarget that are fully leveraging the powerful pull of a well-written […]

How advanced is your company with your lead management process?

Client Consulting Team

Lead Management includes data collection, lead qualification, nurturing, distributing and analyzing leads. T he result? To increase the likelihood that a lead will convert to a qualified opportunity. A recent […]