How advanced is your company with your lead management process?

Client Consulting Team

Lead Management includes data collection, lead qualification, nurturing, distributing and analyzing leads. T he result? To increase the likelihood that a lead will convert to a qualified opportunity. A recent […]

Early Adopters to Marketing Research Management (MRM)

Client Consulting Team

Based on conversations I have had with clients and reviewing some recent marketing survey results, it obvious that proving ROI is still one of the biggest challenges for B2B marketers. In […]

Understanding your Customers

Client Consulting Team

This past week, SearchCRM.com interviewed marketing guru Seth Godin in its recurring Voices of CRM podcast series. One of the main things discussed was the concept of a flatter world […]

Mobile Marketing in the B2B Space?

Client Consulting Team

For the past 3 or 4 years, the revenue associated with mobile advertising has grown extensively. With the launch of the iPhone and the announcement of paid mobile banner advertising […]

Ever-changing Media Landscape: Marketer’s Dilemma or Reward?

Client Consulting Team

As a Best Practice I occasionally consult our Advisory Board of TechTarget clients. They provide me with a realistic sense of what their pain points are in terms of their […]

2007 Prediction: Online Video Ads

Client Consulting Team

Over the last week, we have seen many marketers publish their 2007 marketing trends. A recent BtoB article, Top trends for 2007: Marketers’ influence grows even as customers demand more […]

‘Engaging Reach’ as the next performance metric

Client Consulting Team

In his “Six Predictions for 2007” Mark Kingdon of ClickZ says, “Engaging Reach Emerges as a Mantra for Advertisers: In the world of digital communications, ‘reach’ is just step one, […]

Marketing Measurement

Client Consulting Team

A report called The Measure of Marketing was recently written by Quaero Corporation. Marketer’s greatest challenge is measuring effective ROI. They are accountable for every dollar they spend. However, a […]

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