How to Effectively Follow-Up with Leads

Client Consulting Team

If you are currently running campaigns which are generating leads, it is critical to establish an effective follow-up strategy that will be an efficient use of time and resources for […]

Establishing Thought Leadership

Client Consulting Team

Many companies look for ways to position themselves as a thought leader in their market. There are many ways to build your reputation as a thought leader – press releases, […]

How do you measure branding?

Client Consulting Team

I notice that clients are looking for a better way to measure the effectiveness of branding.  They have issues understanding how relevant their company, product, service or concept is in […]

The perfect IT purchase-decision maker

Client Consulting Team

One of the most important questions for IT marketers to ask themselves is, who will I have the most success targeting in my campaign? Is it Senior-level executives, managers, or […]

Benefit-focused copywriting – why it matters

Client Consulting Team

A couple of you asked for examples of promotional copy that we’ve seen to be effective in supporting clients’ marketing efforts. Rather than share specific client examples, I’d prefer to give […]

The Vertical Approach

Client Consulting Team

I have been noticing that many companies are beginning to position their expertise within particular line of businesses.  They are shifting their sales and marketing strategy to focus on vertical markets.  […]

Reaching the elusive Fortune 1000

Client Consulting Team

One question that I have received over and over again is how we can help our vendors can gain interest and demand from those “ever so elusive” IT pros from […]

Media product performance comparisons for lead-gen campaigns

Client Consulting Team

Clients often come to us looking for comparisons of results of one media vs the other in terms of lead generation. Recently a data backup/recovery company came to us with […]

Podcasting for IT Pros

Client Consulting Team

Since the Forrester report last week I’ve heard a lot of new doubts about podcasting. The report was rather skeptical about their status and adoption rates for them.  The biggest […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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