The Vertical Approach

Client Consulting Team

I have been noticing that many companies are beginning to position their expertise within particular line of businesses.  They are shifting their sales and marketing strategy to focus on vertical markets.  […]

Reaching the elusive Fortune 1000

Client Consulting Team

One question that I have received over and over again is how we can help our vendors can gain interest and demand from those “ever so elusive” IT pros from […]

Media product performance comparisons for lead-gen campaigns

Client Consulting Team

Clients often come to us looking for comparisons of results of one media vs the other in terms of lead generation. Recently a data backup/recovery company came to us with […]

Podcasting for IT Pros

Client Consulting Team

Since the Forrester report last week I’ve heard a lot of new doubts about podcasting. The report was rather skeptical about their status and adoption rates for them.  The biggest […]

About “My Educated Guess”

Client Consulting Team

You and I face marketing questions every minute of the day – from branding and positioning to lead generation issues. And, you may have noticed by now, that the perfect […]

Speaking to a new and different audience…

Client Consulting Team

Bringing a message to a new market is a common challenge amongst many companies. Recently, a network access management company switched their main marketing messaging from networking decision makers to security decision makers. […]

Trend for IT companies to market to existing customers

Client Consulting Team

I’m observing a trend with our clients. Lately you hear some of them mention that they may be switching their marketing focus to go after their “named accounts.” Actually, a […]

About “My Educated Guess”

Client Consulting Team

You and I face marketing questions every minute of the day – from branding and positioning to lead generation issues. And, you may have noticed by now, that the perfect […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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