partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Senior Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

buyer expectations
Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.

Paige Pollard Senior Manager, Corporate Communications

Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]

Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Senior Content Marketing Manager

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Senior Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

Red Hat Video_Resource icon_v2
How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Director, Product Marketing

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

GettyImages-1283656749
Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Senior Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

content_everlasting
Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Senior Content Marketing Manager

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Senior Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Senior Content Marketing Manager

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

Conversion Pixel