b2b purchase intent data
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Steve Niemiec SVP of Sales

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Executive Vice President, Data

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

quality editorial content
Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Steve Niemiec SVP of Sales

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]

right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Executive Vice President, Data

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

segment marketing winning
Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

Bill Crowley Executive Vice President, Data

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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