enterprise technology spending
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Fiona O'Connor Content Marketing Manager

Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]

market_through_with_partners
The Art and Power of Marketing With and Through Partners

Fiona O'Connor Content Marketing Manager

In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

Better_Channel_and_Alliance_Partnerships
A Foundation for Better Alliance and Channel Partnerships

Fiona O'Connor Content Marketing Manager

Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

measuring partner ROI
Expert Insights to Build and Measure Partner ROI More Effectively

Fiona O'Connor Content Marketing Manager

No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

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Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Susan Smith Publisher, Managed Service Provider (MSP) Market

There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

partner marketing
Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Fiona O'Connor Content Marketing Manager

Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

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