Priority Engine User Group Austin
5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]

5 Ways to Get More Value from Your Purchase Intent Tool

Ben Bradley Director of Strategic Accounts - Client Consulting

This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]

Martech
How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert

Michael Box Content Creator

So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]

Priority Engine User Group Boston
Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group

Bonnie Braley Client Consulting Manager

Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]

observed intent
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

Michael Box Content Creator

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

influence senior IT leaders
The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]