using priority engine
Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Abby Gilmore Grant Director, Client Consulting

2019 was a busy year for Priority Engine user group roundtables, with hundreds of users coming together from across the globe to ask questions and share success stories with their […]

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

priority engine user group roundtable
3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

Heather Turner Vice President, Customer Success

This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]

How to Social Sell
Social Selling: How to Get Prospects to “Like” You

Paige DeVingo Social Media Manager

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]

successful priority engine usage
Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Abby Gilmore Grant Director, Client Consulting

Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]

inbound marketing
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

Courtney Dodge Product Marketing Associate

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

successful approaches to using intent data
Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Heather Turner Vice President, Customer Success

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We […]

technology buying content
TechTarget – 20 Years Later: Great Content Is Still the Key

Kelley Damore Chief Content Officer

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

inside sales performance
“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Garrett Mann Director, Content Marketing

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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