managing martech
3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Abby Gilmore Grant Director, Client Consulting

Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]

GDPR
“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Brent Boswell Managing Director, EMEA

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

ABM micromessaging
Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

actionable purchase intent
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Director, Content Marketing

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

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