marketing returns
3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

Michael Box Content Creator

What B2B Marketers Can Learn From the Best Returners in Tennis After a couple of careful bounces of the ball and a moment of hushed tension, the tennis serve initiates […]

real intent data
Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

Michael Box Content Creator

The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]

Priority Engine User Group Austin
5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]

5 Ways to Get More Value from Your Purchase Intent Tool

Ben Bradley Director of Strategic Accounts - Client Consulting

This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]

Martech
How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert

Michael Box Content Creator

So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]

Priority Engine User Group Boston
Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group

Bonnie Braley Client Consulting Manager

Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]

observed intent
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

Michael Box Content Creator

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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