ABM micromessaging
Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

actionable purchase intent
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Director, Content Marketing

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

b2b purchase intent data
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Steve Niemiec SVP of Sales

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Executive Vice President, Data

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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