All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Garrett Mann Director, Content Marketing

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

The Rising Cost of Crude Data

Dan Castello Director of Data and Custom Ad Solutions

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

intent insight
The Real Deal: The Power of Purchase Intent Insight – TAKE 2

Steve Niemiec SVP of Sales

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

John Steinert CMO

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

agile marketing
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

John Steinert CMO

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]

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