managing martech
3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Abby Gilmore Grant Director, Client Consulting

Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]

GDPR
“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Brent Boswell Managing Director, EMEA

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

ABM micromessaging
Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

actionable purchase intent
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Director, Content Marketing

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

b2b purchase intent data
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Steve Niemiec SVP of Sales

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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