September 13, 2016
The State of APAC IT Digital Marketing
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
November 3, 2015
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
Dave Costello Client Consulting Manager
Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those […]
September 29, 2015
6 Macro Disruptors That Will Change Information Technology
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
June 22, 2015
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Abby Gilmore Grant Director, Client Consulting
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
March 31, 2015
Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]
Chris Rudnick Marketing Manager
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
February 6, 2015
Top Ten Reasons to Attend a TechTarget #ROISummit Near You
Peter Ross VP, Corporate Marketing
Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our free TechTarget Worldwide ROI Summit series debuts in […]
February 5, 2015
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
Garrett Mann Director, Content Marketing
There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]
January 21, 2015
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
Chris Rudnick Marketing Manager
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
January 6, 2015
Audience Segmentation in Research-Based Content Marketing
Cherry Taylor Managing Director, Dynamic Markets Limited
Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]
December 17, 2014
The Challenges of Marketing to the European CIO
Shelley John Product Marketing Manager, UK
Bridging the gap between business and technology, the role of the CIO is like no other and striking the right balance with messaging continues to be a challenge for marketers. […]
