Guided by Content
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

smarter sales and marketing succesful hacks
Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

sales engagement handshake
Redefining Marketing and Sales Engagement

Garrett Mann Senior Director, Corporate Communications

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

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