Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.
February 2, 2015
Peter Ross VP, Corporate Marketing
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
January 21, 2015
Chris Rudnick Marketing Manager
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
January 20, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]
January 14, 2015
Rich Stone Global Account Director
“Why should I care about this ‘social selling’ stuff?” The answer is very simple: your clients use it, your competitors use it and it doesn’t cost anything (besides time). More […]
