Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.
August 19, 2020
Dara Such Vice President and Publisher
Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]
June 25, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]
June 9, 2020
John Steinert CMO
As marketers, we live in two worlds. We need to both envision the future and deliver all along the way to it. Over the last several years, these competing viewpoints […]
June 4, 2020
Paige Pollard Senior Manager, Corporate Communications
The current business climate has really thrown a wrench in marketing initiatives this year. While the future as we know it may be unclear, one thing is certain – if […]
June 2, 2020
Garrett Mann Vice President, Corporate Communications
Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]
May 22, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]
December 9, 2019
Heather Turner Vice President, Customer Success
This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]
October 9, 2019
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]
June 28, 2019
Garrett Mann Vice President, Corporate Communications
There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear […]
