Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.
October 17, 2016
Dave Costello Client Consulting Manager
B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]
October 11, 2016
Mike Cotoia Chief Executive Officer
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
October 3, 2016
Rick Nendza VP, Content Product Marketing
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
September 30, 2016
Mike Cotoia Chief Executive Officer
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
September 21, 2016
Steve Niemiec Chief Revenue Officer
Like you, I try to learn from my peers. People succeeding at what I’m trying to do. And one thing that really helps me is a meaty set of facts: […]
September 8, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
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August 19, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]
June 28, 2016
Shamim Narayan Product Manager - APAC
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
May 31, 2016
Erin Colleran Senior Client Consulting Manager
Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
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