ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

content amnesty program
Content Amnesty: Coming Clean About Your Content – No Questions Asked

Peter Ross VP, Corporate Marketing

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]

power of data
The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

marketing mistake
The Number One Mistake Marketers Will Make in 2015

Ben Bradley Director of Strategic Accounts - Client Consulting

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Garrett Mann Senior Director, Corporate Communications

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

Tech Marketer Talks - RSA
Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

Marketing and Sales Alignment for Grown-Ups

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

no sales opportunities
How to Kill a Sales Opportunity in 3 Simple Steps

Garrett Mann Senior Director, Corporate Communications

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

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