purchase insight featured
The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

common sense marketing
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

Mike Cotoia Chief Executive Officer

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

leaky demand generation funnel
Is Your Demand Generation Funnel Limiting Your Sales Potential?

Rick Nendza VP, Content Product Marketing

John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]

common sense marketing
CSM: The Most Powerful Tool in Your Marketing Toolkit?

Mike Cotoia Chief Executive Officer

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

4 pillars of intent-based marketing
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Garrett Mann Vice President, Corporate Communications

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

tech marketer talks silver peak
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

Mind the Marketing Gaps
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

John Steinert CMO

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

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