Copywriter, Content & Program Marketing Team
TechTarget’s Online Marketing Team – responsible for content marketing strategy and execution across the organization – seeking a copywriting professional to help drive the success of sponsored content syndication and market research programs. The ideal candidate will have a genuine interest in writing promotional email copy for enterprise technology markets. This entry-level role affords the right candidate an invaluable opportunity to both familiarize oneself with the many markets and customers we serve (while developing expertise in a single market category), and understand core content marketing principles.
Essential Job Functions:
- Write brief marketing email promotions and abstracts about sponsored content (white papers, reports, infographics, webcasts, etc.) to maximize lead capture for lead generation campaigns on a daily basis;
- Write email copy encouraging our audience members to participate in TechTarget’s market research surveys on a weekly basis;
- Become familiar with a broad array of technical markets, unique audience segments, and copy writing best practices – with the goals of (i) becoming a topic specialist in a particular market/solution area and (ii) applying that knowledge to improve customer outcomes and;
- Analyze the performance data of email campaigns to develop copywriting best practices/audience insights (e.g. click-thru rates, conversion rates, open rates);
- Contribute to a Content Marketing team that specializes in information technology trends, insights and education; and,
- Assist Team Leads and Directors with a variety of marketing projects that can include: vendor content assessments, copy evaluation, e-guide creation, and campaign optimization.
Knowledge, skills and abilities required:
- Bachelor's degree (with a concentration in marketing, communications, English, journalism, or business preferred);
- 0-2 years writing and/or marketing experience;
- Proven written and verbal communication skills;
- Exceptional direct response email marketing copy writing ability;
- Ability to produce compelling writing that is free of typos/grammar issues in a fast-paced, deadline-driven environment;
- Ability to multi-task and excellent time management skills;
- Ability to work independently;
- Strong attention to detail;
- Demonstrated success working in team environments; and,
- Experience in high-tech marketing a plus
TechTarget, Inc. is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. TechTarget strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
