Customer Success Manager, DACH
TechTarget is seeking a Customer Success Manager, German speaking who will be responsible for developing customer relationships that promote customer retention and loyalty. Their job is to work closely with customers to ensure they see success when utilizing TechTarget purchase intent to enable sales, marketing and data science teams. Specifically, Customer Success Managers are responsible for providing tactical support and strategic direction for clients who purchase our integrated media and data services; with a focus on supporting clients and their usage of TechTarget’s Priority Engine platform. The Customer Success Manager will be an extension of our clients’ sales and marketing teams, with the clear understanding of the customers’ business challenges and ensuring our products, helps to achieve the customer’s objectives, goals and KPIs.
Essential Job Functions:
- Drive customer engagement with the Priority Engine tool; focusing on adoption and renewal;
- Onboard & train customer on Priority Engine and it’s functionalities, capabilities, and product details;
- Investigate customers current lead workflow and marketing technology stack;
- Uncover customers ideal key performance indicators, metrics of success and areas of opportunity;
- Consult customers on appropriate use cases of Priority Engine to achieved agreed upon KPIs;
- Drive usage, identify new users recommendations on appropriate integration strategies;
- Build appropriate narratives, presentations and client communications that showcase client success, areas of optimization and upsell;
- Present and communicate, in person, over the phone or video to end users, marketing management, sales management and executives;
- Escalate areas of concerns, client challenges; and,
- Provide and build best practices on integrated marketing tactics and how Priority Engine(TM) can support the tactics.
Knowledge, skills and abilities required:
- Fluency in German
- Experience onboarding clients to SaaS products or relevant Customer Success experience;
- Proficiencies in Salesforce.com and industry leading Marketing Automation Platforms & project management platforms;
- Knowledge of traditional digital media and marketing best practices including content marketing;
- Extremely detailed oriented, ability to multi task several different product & client engagements;
- Strong sales orientation, communication skills, client-ready presentation skills and writing skills;
- Ability to offer perspective guidance; and in some cases in a persistent manner; and,
- 3 - 7 years’ experience required