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Customer relationship management is giving way to customer engagement management as the new business strategy. SAP is evolving in recognition of this change. Continue Reading
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While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape. Continue Reading
SAP will have to make sure hybris has all the support resources it needs to cover post-acquisition growth, according to experts. Continue Reading
One SAP CRM honcho discusses the vendor's plans for hybris, what it means for current SAP e-commerce customers, and why it took so long to acquire hybris. Continue Reading