Global communications and collaboration company Fuze – named a “Visionary” by Gartner – needed to find a way to efficiently get the right message to active accounts at the right time.
To successfully identify and engage active accounts, Fuze turned to TechTarget to optimize their tech stack to scale its account-based marketing (ABM) program and leverage real purchase intent data with Priority Engine™.
higher CTR than benchmark
higher monthly recurring revenue (MRR) for target accounts
Purchase intent insight from TechTarget’s Priority Engine provides expanded visibility into buying team activity, allowing the Fuze marketing and sales teams to effectively engage and convert prospects at accounts actively researching technology solutions like theirs.
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