Overview

To keep a competitive edge in the explosive UCaaS market, Mitel needed a solution that enabled them to deliver more leads with better insights about them to accelerate the sales process.

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We’ve seen it in the numbers; there have been some really good wins, from not only a pipeline standpoint but a revenue standpoint as well…. The TechTarget team has been fantastic to work with. It has been a very beneficial relationship.”

– Derek Gunn, Global Marketing Automation Specialist, Mitel

Solution

Mitel invested in TechTarget’s TargetROI™ solution for a comprehensive, integrated marketing program including Priority Engine™, TechTarget’s data and analytics tool.

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Results

20%
increase on click-through rates on their nurture stream

80%
of net new active prospects have become qualified leads

Benefits

The rich insights Mitel receives from Priority Engine about active prospects in their market helps them to deliver better-targeted and more-valuable content in their nurtures. Beyond volume, they are qualifying better and passing more value to Sales.

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Mitel fuels their pipeline with Priority Engine.

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Implemented solutions

 

Integrated Marketing
Brand Consideration