Email is an addiction
Earlier this week, I was perusing the web looking for some current trends in email marketing. I found some experts claiming that email marketing is dead. Others say that it has just changed format (i.e. RSS feeds). In my opinion, I really don’t think we can stop email marketing or even change it drastically. Why? Our society is addicted to email. Marketing VOX reported that a recent study by eROI showed 61% of respondents check email while on vacation and 90% read their email six days a week. With so many people handcuffed to their email, how can we not afford to continue to market via email? Do we just have to get more creative in how we do it?