Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Lead Analyst Mark Bowker helps technology vendors make highly informed decisions and shorten sales cycles through market research, strategic buyer insights, and sales engagement tools that align with industry trends and purchasing triggers.
Leveraging 25+ years of IT industry experience, Mark conducts research across trending IT transformation initiatives from both the IT decision maker and end-user lenses.
Fascinated by major IT transformations, Mark plays a vital role in helping clients align to key IT and business initiatives. He draws upon his experience as a former IT executive to determine the impact of alternative application architectures, emerging edge computing technologies and modern work initiatives that enhance productivity, remote work capabilities, and team collaboration.
Mark has appeared in Business Insider, BizTech, Channelnomics, Tech Republic, AIthority, ITPro, SiliconAngle, HelpNet Security, and StorageNewsletter.com, among others. He holds a bachelor’s degree in Management Information Systems from American International College in Springfield, Massachusetts.
