The ROI Summit Takes a Tour Through Europe

Chris Rudnick

Marketing Manager

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in London, Paris, and Munich. We are excited to bring some of the greatest minds in technology marketing together to discuss the demands of today’s IT buyer and the innovations available to address them. So what can one expect from the European ROI Summits?

Marketing Experts from Today’s Leading Technology Companies

The ROI Summits in Europe will deliver the latest best practices (much in local language) to prove marketing ROI and each city features an incredible cast of experts to do so. Below is a list of speakers who will share their experience and knowledge to those in attendance.

London SummitEuropean ROI Summit - London
10, June, 2014
Charing Cross Hotel

  • Harley Lehmann, Global Demand Centre Head of EMEA Demand Planning, Cisco Systems
  • Charles Randall, Head of Industry and Solutions Marketing, SAS
  • Richard Robinson, Director B2B, Google
  • Natasha Sandoval, Manager, EMEA Marketing Campaigns and GWE/CEE Marketing, HP Enterprise Services
  • Todd Schwiderski, Senior Regional Sales Manager – EMEA, Dell
  • Elizabeth Smyth, Marketing Director, Marketo EMEA Ltd.
  • Jacinta Walker, Senior Online/ESMB Marketing Manager, Salesforce

European ROI Summit - ParisParis Summit
3, juin 2014
Hotel Napoleon Paris

  • Cyril Grira, B2B Sales Manager France, Google
  • Elizabeth Smyth, Marketing Director, Marketo EMEA Ltd.

European ROI Summit - MunichMunich Summit
5, Juni 2014
Le Meridien Munich

  • Joanna Mróz, EMEA Sales & Marketing Campaigns Manager, HP Enterprise Services
  • Elizabeth Smyth, Marketing Director, Marketo EMEA Ltd.

European Senior IT Decision Makers – Unfiltered

What has now become a staple piece of the ROI Summit agenda, an unfiltered discussion among Senior IT decision makers will educate the audience on the latest challenges, considerations, and priorities of today’s IT organizations. Our panelists will also tell marketers which of their strategies are effective in engaging them and which strategies fall short.

Content Marketing and Demand Generation Best Practices

Some of Europe’s top content experts will walk marketers through a simple methodology for optimizing and accelerating one’s content efforts. Senior marketers from Google, HP Enterprise Services and Marketo will share best practices on how to utilize the content you have developed to nurture prospects and how to identify areas within your content model that will require adjustments.

Proven methods to leverage sales intelligence for pipeline growth

Prior to their first engagement with vendors, technology buyers are demanding more from vendors than ever before. Sales reps are now required to customized their approach to the specific needs and interests of each individual buying team. Because of this, sales teams are turning to marketing to provide the right intelligence to ensure the first engagement is as successful as possible and creates more revenue opportunities. With the help of sales and marketing experts from Google, SAS, and Salesforce, the ROI Summit will share strategies to build sales intelligence and how to effectively leverage it.

Join your tech marketing peers

So I encourage you to check out what the European ROI Summits has in store for you and your colleagues. To check out the agendas and to register for these events, please visit each summit’s website. ParisMunichLondon

Not located in these cities? No worries, we will be hosting Summits in Boston, Sydney and Singapore later this year.

B2B marketing, content, content marketing, Customer Engagement, demand generation, engagement, global technology marketing, Intelligence Driven Marketing, Marketing ROI, online ROI summit, targeting IT buyers, technology buying research, technology marketing

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