BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TechTarget - ECPv5.1.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:TechTarget
X-ORIGINAL-URL:https://www.techtarget.com
X-WR-CALDESC:Events for TechTarget
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20200101T000000
END:STANDARD
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20200101T000000
END:STANDARD
TZID:Asia/Karachi
BEGIN:STANDARD
TZOFFSETFROM:+0500
TZOFFSETTO:+0500
TZNAME:PKT
DTSTART:20200101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190806T080000
DTEND;TZID=America/New_York:20190806T170000
DTSTAMP:20210120T154603
CREATED:20200806T143825Z
LAST-MODIFIED:20201207T233238Z
UID:106355-1565078400-1565110800@www.techtarget.com
SUMMARY:Billion Dollar Blindness: Use Intent Data and AI to Maximize Revenue
DESCRIPTION:Using the latest intent data and AI-driven technologies\, you’ll learn how teams can transform their productivity and yields from a market\, an ICP or a set of named ABM accounts.  \nJoin John Steinert\, CMO\, TechTarget; Terry Flaherty\, VP\, Principal Analyst\, SiriusDecisions; and Cornelius Willis\, CMO\, Clari for this webinar to learn how sales and marketing teams can maximize revenue and transform their productivity using the latest intent-data and AI technologies. \nLearn moreget the e-book \n
URL:https://www.techtarget.com/event/how-to-use-intent-data-and-ai-to-maximize-revenue-capture/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.techtarget.com/wp-content/uploads/2020/02/Billion-Dollar-Blindness-WEBINAR-Resource-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190828T080000
DTEND;TZID=America/New_York:20190828T170000
DTSTAMP:20210120T154603
CREATED:20200806T145619Z
LAST-MODIFIED:20201030T175852Z
UID:106357-1566979200-1567011600@www.techtarget.com
SUMMARY:Intent Data: Use Cases of High Performance Companies
DESCRIPTION:In the last year\, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance\, tune into this webinar featuring Eric Wittlake\, Senior Analyst at TOPO and John Steinert\, Chief Marketing Officer\, TechTarget. \nIn under an hour\, you’ll learn purchase intent’s defining elements and see the foundational use cases fueling more pipelines every month.  \nTune in to gain important clarity around: \n\nAssessing the intent data landscape\nChoosing the right intent source for your company\nUnderstanding practical applications for marketing and sales\nIncorporating intent into your current marketing and sales workflows\n\nGet the E-bookget the e-book \n
URL:https://www.techtarget.com/event/intent-data-use-cases-of-high-performance-companies/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/TOPO-resources-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200311
DTEND;VALUE=DATE:20200312
DTSTAMP:20210120T154603
CREATED:20200821T112756Z
LAST-MODIFIED:20201030T175656Z
UID:110714-1583884800-1583971199@www.techtarget.com
SUMMARY:Priority Engine User Group Roundtables
DESCRIPTION:At each Priority Engine™ User Group Roundtable\, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine. \nEach discussion is approximately two hours. \nTo attend our next Roundtable in London\, contact Colin Mitchell\, IT Deal Alert™ Sales Director. \nFor additional information about future Roundtables in the US\, contact Heather Turner\, Vice President\, Customer Success. \nRead these blogs for takeaways from previous User Group sessions. \n
URL:https://www.techtarget.com/event/priority-engine-user-group-roundtables/
CATEGORIES:User Group
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/UserGroup-resources.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200513T080000
DTEND;TZID=America/New_York:20200513T170000
DTSTAMP:20210120T154603
CREATED:20200513T140537Z
LAST-MODIFIED:20201029T202750Z
UID:110709-1589356800-1589389200@www.techtarget.com
SUMMARY:Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
DESCRIPTION:May 13\, 2020: Because of TechTarget’s broad and deep market coverage of enterprise tech markets\, we are able to see changes and trends with remarkable clarity. To help sales and marketing teams navigate current waters\, Executive Publisher Rebecca Kitchens shares current market insights\, with specific recommendations for solution positioning and both sales and marketing. \n
URL:https://www.techtarget.com/event/observations-on-current-buyer-research-behavior-for-tech-vendor-marketing-and-sales/
CATEGORIES:Presentation
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/04/RK-Market-Insights-Part-2-resource-icon.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200813T080000
DTEND;TZID=UTC:20200813T170000
DTSTAMP:20210120T154603
CREATED:20201029T211947Z
LAST-MODIFIED:20201030T174800Z
UID:110866-1597305600-1597338000@www.techtarget.com
SUMMARY:Big Data in B2B Marketing: Trends for 2020
DESCRIPTION:Sydney\, Australia:  \nB2B marketing experts from TechTarget\, Facebook and ServiceNow describe how big data is driving big impact in their business by forging tighter connections between marketing and sales and revealing new insights and opportunities. \n
URL:https://www.techtarget.com/event/big-data-in-b2b-marketing-trends-for-2020/
CATEGORIES:Presentation
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/GeneralAssembly-resources2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200814T000000
DTEND;TZID=America/New_York:20200814T000000
DTSTAMP:20210120T154603
CREATED:20200929T151938Z
LAST-MODIFIED:20201030T160301Z
UID:110713-1597363200-1597363200@www.techtarget.com
SUMMARY:B2B Marketing Exchange 2020
DESCRIPTION:Scottsdale\, AZ: \nTechTarget was in the Marketplace at #B2BMX\, the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies. In a presentation with TechTarget\, global productivity leader ServiceNow showed how they harness real purchase intent data to transform their segmentation strategy and dramatically increase consideration and engagement within their markets.  \n
URL:https://www.techtarget.com/event/b2b-marketing-exchange-2020/
CATEGORIES:Tradeshow
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/B2BExchange-resources.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200815T080000
DTEND;TZID=America/New_York:20200815T170000
DTSTAMP:20210120T154603
CREATED:20200929T151228Z
LAST-MODIFIED:20201103T225714Z
UID:110717-1597478400-1597510800@www.techtarget.com
SUMMARY:Worldwide ROI Summit London 2020
DESCRIPTION:The only European event focused solely on B2B tech sales and marketing teams making the transition to activity-driven marketing. \n
URL:https://www.techtarget.com/event/worldwide-roi-summit-london-2020/
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/09/ROISummit-London-resources.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200816T080000
DTEND;TZID=America/New_York:20200816T170000
DTSTAMP:20210120T154603
CREATED:20200806T152546Z
LAST-MODIFIED:20201207T233138Z
UID:106359-1597564800-1597597200@www.techtarget.com
SUMMARY:Who You Gonna Call? Maximize Revenue Opportunity with Contact-Level Intent Data
DESCRIPTION:In this expert webinar using real-world examples\, we’ll show how Marketing\, Sales and Customer Success leaders are using intent monitoring to align their teams to maximize opportunity capture across the entire revenue lifecycle. \nWatch Steve Silver\, VP\, Research Director\, Forrester/SiriusDecisions and John Steinert\, CMO\, TechTarget to learn how to leverage contact-level purchase intent data to identify the right buyers and engage them throughout the buyer’s journey\, drive more upsell and cross-sell opportunities\, and more. \nWatch nowget the e-book \n
URL:https://www.techtarget.com/event/maximize-revenue-opportunity-with-contact-level-intent-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.techtarget.com/wp-content/uploads/2020/04/TTGT_Who-You-Gonna-Call-Webinar_Resource-Icon_v1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200817T080000
DTEND;TZID=America/New_York:20200817T170000
DTSTAMP:20210120T154603
CREATED:20200929T144140Z
LAST-MODIFIED:20201030T174811Z
UID:110716-1597651200-1597683600@www.techtarget.com
SUMMARY:SiriusDecisions Summit 2020
DESCRIPTION:
URL:https://www.techtarget.com/event/siriusdecisions-summit-2020/
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/SiriusDecisions-resources.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200818T080000
DTEND;TZID=America/New_York:20200818T170000
DTSTAMP:20210120T154603
CREATED:20200929T142014Z
LAST-MODIFIED:20201030T174816Z
UID:110715-1597737600-1597770000@www.techtarget.com
SUMMARY:B2B Marketing in a Time of Uncertainty
DESCRIPTION:Singapore: \nThese are undoubtedly challenging times. Marketers are now taking a hard look at where (and how) they can effectively reach their prospects. They’re also taking great pains to strike the right note in their outbound messaging. This online session\, led by Jon Panker\, Managing Director\, APJ at TechTarget\, took a look at how B2B companies are pivoting and proving that agility is top attribute of today’s successful marketer. \n
URL:https://www.techtarget.com/event/b2b-marketing-in-a-time-of-uncertainty/
CATEGORIES:Presentation
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/GeneralAssembly-resources1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200819
DTEND;VALUE=DATE:20200820
DTSTAMP:20210120T154603
CREATED:20200817T134847Z
LAST-MODIFIED:20201030T142851Z
UID:110708-1597795200-1597881599@www.techtarget.com
SUMMARY:EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
DESCRIPTION:June 11\, 2020: This EMEA Roundtable focuses on how the COVID-19 pandemic is changing IT buyer priorities\, how intent-based marketing can help navigate these shifts\, and observations on current buyer research behavior. The discussion is led by Brent Boswell\, TechTarget’s SVP of International; Bryan Glick\, Editor-in-Chief\, Computer Weekly; Colin Mitchell\, Senior Director of Priority Engine\, EMEA; and moderator Byrony Seifert\, VP of Marketing\, EMEA ﻿﻿ \n
URL:https://www.techtarget.com/event/emea-roundtable-post-pandemic-tech-and-the-importance-of-intent-based-marketing/
CATEGORIES:Presentation
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/06/EMEA-June-2020-Roundtable-Talk_Resource_Icon_v4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200819
DTEND;VALUE=DATE:20200820
DTSTAMP:20210120T154603
CREATED:20201029T201302Z
LAST-MODIFIED:20201030T142958Z
UID:110845-1597795200-1597881599@www.techtarget.com
SUMMARY:APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
DESCRIPTION:June 16\, 2020: This APAC Roundtable focuses on how the COVID-19 pandemic is impacting IT buyer pre-purchase research behavior and how intent-based marketing can help navigate these shifts. The discussion includes a conversation with representatives of TechTarget’s offices across APAC\, NTUC Enterprise and SP Digital. \n
URL:https://www.techtarget.com/event/apac-roundtable-post-pandemic-tech-and-the-importance-of-intent-based-marketing-2/
CATEGORIES:Presentation
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/06/APAC-Post-pandemic-Tech-Event-2020_Resource_Icon.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200819T080000
DTEND;TZID=UTC:20200820T160000
DTSTAMP:20210120T154603
CREATED:20200624T134606Z
LAST-MODIFIED:20201030T152424Z
UID:99346-1597824000-1597939200@www.techtarget.com
SUMMARY:TOPO Virtual Summit – Reinvent
DESCRIPTION:TOPO Virtual Summit is a two-day virtual conference for sales\, sales development\, and marketing practitioners based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow. This 2-day event focuses on the reinvent stage. By attending\, you’ll get an inside look into what leading sales and marketing organizations are doing to reinvent their revenue growth and get specific actions for your teams to immediately apply to their engagement efforts. \n
URL:https://www.techtarget.com/event/topo-virtual-summit-reinvent/
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/06/TOPO-Virtual-Summit-Events.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200820T000000
DTEND;TZID=America/New_York:20200820T170000
DTSTAMP:20210120T154603
CREATED:20200624T135314Z
LAST-MODIFIED:20201029T200751Z
UID:99349-1597881600-1597942800@www.techtarget.com
SUMMARY:Webinar: Today’s Market Realities Require New Demand Gen Strategies
DESCRIPTION:In this 30-minute webinar\, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts\, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin\, you’ll come away with actions you can take today to protect revenue in the short term and achieve breakthrough success in the future. \n
URL:https://www.techtarget.com/event/webinar-todays-market-realities-require-new-demand-gen-strategies/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.techtarget.com/wp-content/uploads/2020/06/Todays-Market_Resource-Library-Webinar_v3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200821T120000
DTEND;TZID=UTC:20200821T130000
DTSTAMP:20210120T154603
CREATED:20200625T192610Z
LAST-MODIFIED:20201029T200335Z
UID:99773-1598011200-1598014800@www.techtarget.com
SUMMARY:Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
DESCRIPTION:Leverage key buying trends and behavioral insights to take real action right now. \nTwo months into lockdown\, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level\, that figure masks some critical trends that can drive marketing and sales success during the pandemic.  \nJoin TechTarget’s Kelley Damore\, Chief Content Officer\, and Rebecca Kitchens\, SVP of Market Development\, joined by Deb Schleede of CloudCheckr’s Marketing Operations team\, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment. \n
URL:https://www.techtarget.com/event/tech-buying-and-selling-during-the-pandemic-what-techtarget-audience-intent-reveals-and-how-to-adapt/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/06/COVID-Tech-Buying-Webinar-Resource.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200822T150000
DTEND;TZID=UTC:20200822T170000
DTSTAMP:20210120T154603
CREATED:20200625T184515Z
LAST-MODIFIED:20201030T183647Z
UID:99771-1598108400-1598115600@www.techtarget.com
SUMMARY:Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
DESCRIPTION:In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series\,” learn how Cornerstone OnDemand\, a Gartner- and IDC-recognized leader in HR and Talent Management software\, has transformed its marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. This in-depth session will outline Cornerstone’s journey from legacy demand generation to ABM with specific insight into how they have re-aligned sales and marketing\, evolved performance metrics and have put in place the right data\, systems and processes to drive sustained success and realize the full potential of ABM. \n
URL:https://www.techtarget.com/event/because-your-mqls-just-wont-cut-it-cornerstones-intent-driven-transition-from-demand-to-full-funnel-abm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/06/BuyerInsights-Webinar-Resource.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200823T140000
DTEND;TZID=America/New_York:20200823T143000
DTSTAMP:20210120T154603
CREATED:20190820T113825Z
LAST-MODIFIED:20201207T233024Z
UID:110704-1598191200-1598193000@www.techtarget.com
SUMMARY:Secret Ingredient for Revenue Growth: New Research from Demand Gen Report
DESCRIPTION:In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas on the definitive impact intent can have on your marketing and sales efforts.  \nJoin this webinar to hear Andrew Gaffney\, President\, Demand Gen Report and John Steinert\, CMO\, TechTarget discuss key trends driving the use and success of purchase intent in high performance organizations. \n
URL:https://www.techtarget.com/event/a-look-inside-new-research-how-companies-are-using-intent-data-to-accelerate-pipeline/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2019/08/DemandGenReport-Webinar-Resource.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200915T130000
DTEND;TZID=America/New_York:20200922T133000
DTSTAMP:20210120T154603
CREATED:20200820T102215Z
LAST-MODIFIED:20201030T183442Z
UID:110711-1600174800-1600781400@www.techtarget.com
SUMMARY:Evolving Persona Thinking to Win More Business (…It’s all in the details)
DESCRIPTION:On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes] \nGet expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert as they discuss how to better recognize\, engage and manage groups of people who are initiating a buyer’s journey. \n
URL:https://www.techtarget.com/event/live-webinar-evolving-persona-thinking-to-win-more-business-its-all-in-the-details/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/08/EvolvingPersonas-Webinar-Resource-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200928
DTEND;VALUE=DATE:20200929
DTSTAMP:20210120T154603
CREATED:20200909T114524Z
LAST-MODIFIED:20201030T140029Z
UID:110712-1601251200-1601337599@www.techtarget.com
SUMMARY:Worldwide ROI Summit – APAC Virtual Event Series
DESCRIPTION:The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual\, giving you the opportunity to learn from your peers without leaving your desk. Over a 5-week period TechTarget is hosting a series of live webinars focused on some of the most pressing issues facing B2B technology organisations\, sharing advice directly from those who walk in your shoes. \n
URL:https://www.techtarget.com/event/worldwide-roi-summit-apac-virtual-event-series/
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/09/ROISummit-APAC-Button-resources.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200929T130000
DTEND;TZID=America/New_York:20200929T140000
DTSTAMP:20210120T154603
CREATED:20200930T133751Z
LAST-MODIFIED:20201207T233100Z
UID:110718-1601384400-1601388000@www.techtarget.com
SUMMARY:Webinar: 3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
DESCRIPTION:In today’s WFH environment\, relationships have gone primarily digital\, making it much harder to connect to customers. To overcome this\, marketers must have a better understanding of their buyers and audiences out of the gate\, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert\, CMO of TechTarget\, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers. \nThey’ll discuss 3 ways marketers can drive success in a difficult business environment by: \n\nEvolving ABM buying group strategies\nExpanding their role in sales enablement\nImplementing data-driven personalization at scale\n\n
URL:https://www.techtarget.com/event/live-webinar-3-data-driven-ways-to-capture-more-demand-in-todays-environment/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/09/3-Data-Driven-Ways-to-Connect-Better-Resource-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201028T130000
DTEND;TZID=UTC:20201028T133000
DTSTAMP:20210120T154603
CREATED:20201029T191038Z
LAST-MODIFIED:20201029T191334Z
UID:110816-1603890000-1603891800@www.techtarget.com
SUMMARY:Webinar: Intent Data Improves Results for All Go-to-Markets
DESCRIPTION:This webinar\, featuring TOPO Sr. Marketing Analyst Eric Wittlake\, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. A part of the TOPO Virtual Summit Encore Series\, this session will explore how account and prospect-level intent helps you: \n\nPrioritize which accounts to pursue from any target account list\, no matter the list size\nPursue more revenue opportunities with the right buying teams\nPersonalize outreach with more precision based on prospect interest and need\n\n
URL:https://www.techtarget.com/event/webinar-intent-data-improves-results-for-all-go-to-markets/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/TOPO-Virtual-Summit-Webinar_Resource-Library-Webinar_v3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201118
DTEND;VALUE=DATE:20201119
DTSTAMP:20210120T154603
CREATED:20201030T201311Z
LAST-MODIFIED:20201124T200222Z
UID:110917-1605657600-1605743999@www.techtarget.com
SUMMARY:Expert Webinar: Closing the Loop on ABM Revenue in 2021: 3 Essential Barriers to Overcome
DESCRIPTION:Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving full potential. Your customers are demanding a better buying experience from you\, but you can’t figure out a reasonable way to scale. \nModerated by TechTarget CMO John Steinert and featuring Forrester principal analyst Malachi Threadgill\, this interactive webinar explores how companies can deliver better on increased revenue by overcoming barriers to addressing actual customer needs. Attend this webinar to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off. \n
URL:https://www.techtarget.com/event/expert-webinar-closing-the-loop-on-abm-revenue-in-2021-3-essential-barriers-to-overcome/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/10/Closing-the-Loop-on-Revenue-in-ABM-Webinar_Resource-icon.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201216
DTEND;VALUE=DATE:20201217
DTSTAMP:20210120T154603
CREATED:20201123T211944Z
LAST-MODIFIED:20201218T163931Z
UID:111675-1608076800-1608163199@www.techtarget.com
SUMMARY:Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing
DESCRIPTION:This webinar featuring Nancy Nardin\, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process\, explores what sales really needs from marketing right now and provides a blueprint for how teams can align to reach revenue goals in the near-term. \n
URL:https://www.techtarget.com/event/live-webinar-aligning-marketing-sales-to-drive-short-term-quota-attainment/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/11/Smart-Selling-Aligning-Marketing-and-Sales-WEBINAR-Resource-1.jpg
END:VEVENT
END:VCALENDAR