Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

What the VMware Customer Wants: Tips and tricks for marketing and selling into the VMware customer base

Mon, Nov 1, 2021
11:00 AM - 12:00 PM EDT

You’re invited to an exclusive research presentation on VMware customer purchase intent from TechTarget, the exclusive VMworld media partner and host of the Best of VMworld Awards. Guided by audience […]

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What the VMware Customer Wants: Tips and tricks for marketing and selling into the VMware customer base

Mon, Nov 1, 2021
11:00 AM - 12:00 PM EDT
You’re invited to an exclusive research presentation on VMware customer purchase intent from TechTarget, the exclusive VMworld media partner and host of the Best of VMworld Awards. Guided by audience behavioral data and insights across TechTarget’s audience of 20 million IT decision makers, you will learn:
  • What topics and technologies VMware customers are most actively researching right now
  • What are their top purchase criteria and what they are looking for in product evaluation
  • The winning content, marketing and selling strategies vendors are using to gain buyers’ attention
Gain a tangible understanding of how VMware customers are adapting their strategies for cloud migration, new application development and network and storage upgrades in response to demands for remote work and heightened digital customer experiences. This actionable insight will inform your messaging and sales go to market so you can best position your solutions to VMware’s customer base in today’s changing climate.
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Webinar

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?

Tue, Nov 2, 2021
11:00 AM - 12:00 PM EDT

Third-party cookies will be gone before you know it. Are you ready? Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the […]

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Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?

Tue, Nov 2, 2021
11:00 AM - 12:00 PM EDT
Third-party cookies will be gone before you know it. Are you ready?

Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the loss of audience targeting and activity insights that form the foundation of a lot of your current display campaigns. It will take time to reconfigure your AdTech stack and ensure you’ll still be able to identify, influence, and target active buyers in your market. Learn from TechTarget’s AdTech expert, Adam Davis, as he walks you through the upcoming changes and helps you prepare for a “cookieless” world.

In this webinar, you’ll learn: - The basics – what are cookies; how will the Google changes impact you; who is driving these decisions - What might replace third-party cookies, and how do these proposals impact you and the industry - Steps you can take now to prepare for the cookieless world
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Webinar

Partner Marketing Visionaries: Measuring Alliance ROI

Wed, Nov 3, 2021
12:00 PM - 1:00 PM EDT

In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success […]

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Partner Marketing Visionaries: Measuring Alliance ROI

Wed, Nov 3, 2021
12:00 PM - 1:00 PM EDT
In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success and measurable ROI. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:
  • How to develop sustainable GTM processes that leverage MDF and OPEX effectively
  • How to better measure ROI from alliance partner marketing programs
  • What types of alliance marketing activities yield the greatest ROI
Featuring Kathleen Tandy of VMware, Eric Pan of Oracle and Samara Halterman of Pure Storage.
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All recent events

Webinar

Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and […]

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Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
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Webinar

Partner Marketing Roadmap: ESG’s Partner Acceleration Practice

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics […]

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Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Watch Now
Webinar

Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

Tuesday, July 22, 10 AM ET

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? […]

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Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? - How to identify and activate the ideal partners and focus on quality, not quantity - Which digital marketing programs are making the biggest impact both in terms of partner activation as well as partner-driven revenue growth? - How H2 budgets will be allocated as the world opens back up Join this all-star panel of partner and alliance leaders as they share tips and tricks that will impact your partner's impact in the second half of 2021 and beyond.
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Webinar

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and […]

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Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. This webinar outlines how B2B providers are addressing these challenges head-on, featuring practical steps for applying real purchase intent insights to deliver breakthrough outcomes for your business.
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Webinar

Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

June 7, 2021, 11:00 AM ET

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:
  • The most important elements of successful partner marketing programs
  • How nuances like location, culture or category necessitate an adjustment to partner programs
  • Pitfalls to avoid on the path to partnership expansion
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Webinar

Practical Ways to Turbocharge Marketing and Sales with Intent Data

June 24, 2021, 11:00 AM ET

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities […]

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
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Webinar

Identifying and Influencing Technology Buying Groups

June 8, 2021, 3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify […]

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Identifying and Influencing Technology Buying Groups

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:
  • How buying committees give off signals of interest for solutions like yours
  • Effective ways to turn intent into successful, multi-channel marketing campaigns
  • Tips for engaging different personas with a content-driven and consultative approach
  • The downside to focusing exclusively on pre-defined titles/personas and excluding others
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Virtual Event

B2BMX: Next-Level ABM

June 7-10, 2021

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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B2BMX: Next-Level ABM

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.
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Conference

B2B Marketing Leaders Forum APAC 2021

May 26-27, 2021

Join TechTarget at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.

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B2B Marketing Leaders Forum APAC 2021

Sydney, Australia

Join TechTarget and BrightTALK at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.
Webinar

Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wednesday, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic[…]

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Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic, facilitated by the rise of Sales Engagement Platforms, has caused many teams to overweight on sheer volume vs. quality-per-touch. This live webinar delivers key insight and useful guidance for sales organizations on how to better balance outreach activity and touch quality.

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Webinar

Partner Marketing Visionaries: A New Era for Alliances

Wednesday, May 19, 2021,
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment Tune in to TechTarget’s Partner Marketing Visionaries series […]

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Partner Marketing Visionaries: A New Era for Alliances

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.­
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Virtual Event

AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category

This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, [...]

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AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category


This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, integrated approach—fueled by real purchase intent data at the person and buying team levels. Susan Stogner, Director of Lead Nurture Programs of AT&T Cybersecurity, and John Steinert, CMO of TechTarget, provided insight into specific data-driven strategies, tactics and partnerships that help keep the demand pipeline full while growing engagement impact with key target accounts.