Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

TechTarget Presents Partner Marketing Visionaries: A New Era for Alliances

Wednesday, May 19, 2021,
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment Tune in to TechTarget’s Partner Marketing Visionaries series […]

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TechTarget Presents Partner Marketing Visionaries: A New Era for Alliances

Wed, May 19, 2021
Live Webinar
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.­
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Conference

B2B Marketing Leaders Forum APAC 2021

May 26-27, 2021

Join TechTarget at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.

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B2B Marketing Leaders Forum APAC 2021

Wed, May 26, 2021 - Thu, May 27, 2021
Sydney, Australia

Join TechTarget and BrightTALK at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.
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Webinar

Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wednesday, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic[…]

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Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wed, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic, facilitated by the rise of Sales Engagement Platforms, has caused many teams to overweight on sheer volume vs. quality-per-touch. This live webinar delivers key insight and useful guidance for sales organizations on how to better balance outreach activity and touch quality.
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All recent events

Webinar

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

Thursday, February 25
2:00 PM – 2:30 PM ET

In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series,” learn how Cornerstone OnDemand, a Gartner- and IDC-recognized leader in HR and Talent Management software, has transformed […]

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Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series,” learn how Cornerstone OnDemand, a Gartner- and IDC-recognized leader in HR and Talent Management software, has transformed its marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. This in-depth session will outline Cornerstone’s journey from legacy demand generation to ABM with specific insight into how they have re-aligned sales and marketing, evolved performance metrics and have put in place the right data, systems and processes to drive sustained success and realize the full potential of ABM.
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Webinar

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Thursday, February 25
2:00 PM – 2:30 PM ET

Leverage key buying trends and behavioral insights to take real action right now. Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level[…]

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Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Leverage key buying trends and behavioral insights to take real action right now.

Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level, that figure masks some critical trends that can drive marketing and sales success during the pandemic.

Join TechTarget’s Kelley Damore, Chief Content Officer, and Rebecca Kitchens, SVP of Market Development, joined by Deb Schleede of CloudCheckr’s Marketing Operations team, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment.
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Webinar

Webinar: Today’s Market Realities Require New Demand Gen Strategies

Thursday, February 25
2:00 PM – 2:30 PM ET

In this 30-minute webinar, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts[…]

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Webinar: Today’s Market Realities Require New Demand Gen Strategies

In this 30-minute webinar, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin, you’ll come away with actions you can take today to protect revenue in the short term and achieve breakthrough success in the future.

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Virtual Event

TOPO Virtual Summit – Reinvent

TOPO Virtual Summit is a two-day virtual conference for sales, sales development, and marketing practitioners based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow. This 2-day event focuses […]

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TOPO Virtual Summit – Reinvent

TOPO Virtual Summit is a two-day virtual conference for sales, sales development, and marketing practitioners based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow. This 2-day event focuses on the reinvent stage. By attending, you’ll get an inside look into what leading sales and marketing organizations are doing to reinvent their revenue growth and get specific actions for your teams to immediately apply to their engagement efforts.
Presentation

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

June 11, 2020: This EMEA Roundtable focuses on how the COVID-19 pandemic is changing IT buyer priorities, how intent-based marketing can help navigate these shifts, and observations on current buyer research behavior […]

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

June 11, 2020: This EMEA Roundtable focuses on how the COVID-19 pandemic is changing IT buyer priorities, how intent-based marketing can help navigate these shifts, and observations on current buyer research behavior. The discussion is led by Brent Boswell, TechTarget’s SVP of International; Bryan Glick, Editor-in-Chief, Computer Weekly; Colin Mitchell, Senior Director of Priority Engine, EMEA; and moderator Byrony Seifert, VP of Marketing, EMEA 
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Presentation

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

June 16, 2020: This APAC Roundtable focuses on how the COVID-19 pandemic is impacting IT buyer pre-purchase research behavior and how intent-based marketing can help navigate these shifts. The discussion includes a […]

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APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

June 16, 2020: This APAC Roundtable focuses on how the COVID-19 pandemic is impacting IT buyer pre-purchase research behavior and how intent-based marketing can help navigate these shifts. The discussion includes a conversation with representatives of TechTarget’s offices across APAC, NTUC Enterprise and SP Digital.
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Presentation

B2B Marketing in a Time of Uncertainty

These are undoubtedly challenging times. Marketers are now taking a hard look at where (and how) they can effectively reach their prospects. They’re also taking great pains to strike the [...]

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B2B Marketing in a Time of Uncertainty

These are undoubtedly challenging times. Marketers are now taking a hard look at where (and how) they can effectively reach their prospects. They’re also taking great pains to strike the right note in their outbound messaging. In this online session we’ll take a look at how B2B companies are pivoting and proving that agility is top attribute of today’s successful marketer. This webinar will feature some best practices that you can incorporate into your current quarterly plans (and beyond), as well as share real-life stories from the trenches from B2B marketing teams that are responding appropriately – and gracefully – in an unprecedented environment.
Virtual Event

SiriusDecisions Summit 2020

Virtual Event: This is the must-attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the market [...]

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SiriusDecisions Summit 2020

Virtual Event:

This is the must-attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the market today.
Webinar

Who You Gonna Call? Maximize Revenue Opportunity with Contact-Level Intent Data

In this expert webinar using real-world examples, we’ll show how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams to maximize opportunity capture across the […]

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Who You Gonna Call? Maximize Revenue Opportunity with Contact-Level Intent Data

In this expert webinar using real-world examples, we’ll show how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams to maximize opportunity capture across the entire revenue lifecycle.

Watch Steve Silver, VP, Research Director, Forrester/SiriusDecisions and John Steinert, CMO, TechTarget to learn how to leverage contact-level purchase intent data to identify the right buyers and engage them throughout the buyer’s journey, drive more upsell and cross-sell opportunities, and more.

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Conference

Worldwide ROI Summit London 2020

The only European event focused solely on B2B tech sales and marketing teams making the transition to activity-driven marketing.

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Worldwide ROI Summit London 2020

The only European event focused solely on B2B tech sales and marketing teams making the transition to activity-driven marketing.
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Tradeshow

B2B Marketing Exchange 2020

Scottsdale, AZ: TechTarget was in the Marketplace at #B2BMX, the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies. In a […]

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B2B Marketing Exchange 2020

Scottsdale, AZ:

TechTarget was in the Marketplace at #B2BMX, the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies. In a presentation with TechTarget, global productivity leader ServiceNow showed how they harness real purchase intent data to transform their segmentation strategy and dramatically increase consideration and engagement within their markets.
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Presentation

Big Data in B2B Marketing: Trends for 2020

Sydney, Australia: B2B marketing experts from TechTarget, Facebook and ServiceNow describe how big data is driving big impact in their business by forging tighter connections between marketing and sales and […]

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Big Data in B2B Marketing: Trends for 2020

Sydney, Australia:

B2B marketing experts from TechTarget, Facebook and ServiceNow describe how big data is driving big impact in their business by forging tighter connections between marketing and sales and revealing new insights and opportunities.