The only European event focused solely on B2B tech marketers making the transition to data-driven marketing.

Data has become the core of B2B IT digital marketing strategy, and the adoption of data-driven marketing tactics is on a rapid rise.

What can we do to ensure the intelligence gained from intent data gets integrated efficiently into workflows across the Marketing & Sales organisation?

This year, TechTarget’s London ROI Summit will feature panel discussions with your marketing peers and their plans as they continue to evolve their data driven strategies.

Register

Please join us for our 9th annual London ROI Summit to:

  • Hear from tech marketing thought leaders on the next generation of data-driven marketing
  • Network with 100+ of your technology marketing peers
  • Get actionable advice on how to use quality data to nurture pipeline, better enable sales, & build better ABM strategies
  • Obtain IT purchase insights direct from CIOs and more

etc.venues – St Paul’s

etc.venues – St. Paul’s, located at 200 Aldersgate near St. Paul’s Cathedral and The Barbican, is a state of the art conference centre for hosting a range of larger events and exhibitions.

Agenda

Thursday, 19th April 2018

8:30

Registration and Breakfast

9:15

Welcome

9:30

Keynote presentation: The State of Data Driven Marketing in B2B Tech

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    We take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.

10:00

Enabling a closer Sales & Marketing alignment through intent data

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    If Sales is the soldiers on the front line, then Marketing is the intelligence officers enabling Sales to execute on well-informed decisions. The alignment between the two is crucial to ensure an organisation see success throughout its pipeline stages.

    In this panel, Sales & Marketing professionals will discuss the organisational and data strategy they are deploying to

    • ensure insights gained from data are used effectively for better sales and marketing qualifications
    • better align sales and marketing strategy to avoid silo-ed decisions across the sales funnel
    • enable Sales to have personalised just-in-time conversation with data-driven nurtured leads

10:30

Priority Engine product roadmap update

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    We’ve listened to your feedback and worked hard to improve on Priority Engine features to make sure it is enabling you to focus on what you do best, without having to worry about the data layer of your martech stack. With that in mind, we are soon to be releasing some new Sales Enablement features & enhancement that we’re very excited to be sharing with you.

    In this walkthrough, you will have an exclusive sneak peek at the new features designed to

    • make it easier for your Sales organisation to leverage purchase intent data in their calling & emailing efforts
    • let users access account intent data in a more streamlined view
    • enable better user permissions & account assignment management

10:40

Networking & Coffee break + Priority Engine demo booths

11:10

Executing an intent data driven ABM strategy

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    B2B marketing leaders have been rapidly adopting various account-based tactics as part of their growth strategy. In an always-on economy, how can marketers leverage intent data to accelerate ABM investment impact?

    In the book A Practitioner’s Guide to Account Based Marketing, ITSMA’s SVP Bev Burgess explores the development of ABM as a business practice and guides fellow marketers through executing a strategic programme. In this session, Ms Burgess will present a brief update on the state of ABM, followed by a panel discussion on using intent data to enhance an ABM strategy.

11:50

Supercharge your Sales Pipeline through data-driven nurturing

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    The concept of a nurture set-up is beyond intimidating. Weeks, months, years [?], can go into the strategy of it. But why does it have to be intimidating? And why does it have to be hard? In this session we want to remove the intimidation and give you some knowledge armour to make the set-up, writing and delivery easier. We’ll review our own best practices developed thorough our own years of email marketing testing, as well as a panel review of real life nurturing successes.

12:20

CIO Panel

12:50

Lunch/Networking + Priority Engine demo booths

Register

Hear from technology marketing experts

Bev Burgess

Senior Vice President,
ITSMA Europe

 
David Angwin

Marketing Director,
Dell EMC

Bryan Glick

Head of EMEA Editorial,
TechTarget

 
Tom Campbell

Global Marketing Operations Manager,
Yellowfin BI

Geertien Stuit

Senior EMEA Marketing Programs Manager, Qlik

Kevin Beam

President
TechTarget

Colin Mann

Global Campaigns Manager,
Mitel

 
Matt Laybourn

Head of Performance Marketing
DIRECTIONGROUP

Brent Boswell

Managing Director, EMEA
TechTarget

 
Voula Hantziantonakis

Sr. Client Consulting Manager
TechTarget

 
Mike McCormick

CIO,
Vivo Energy Group

 
Avril Chester

Founder & CEO, Cancer Central
Former IT Director, Scope

Venue

etc.venues – St Paul’s
200 Aldersgate, St. Pauls, London EC1A 4HD
www.etcvenues.co.uk/venues/stpauls

Marketers think they have seen it all and know it all – the Summit is a reminder that we don’t!”

– Director of Marketing, Paxata

Contact

Sponsorship Opportunities

Looking to sponsor the Worldwide ROI Summit? Contact us or click here.

Jat Hayer
VP of Sales, EMEA

jhayer@techtarget.com

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see readily available content, visit our Resource Library.

Blog

TechTarget’s blog, is technology marketers’ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.

TechTarget Contact

Janice Tong,
Senior Manager of Product and Sales Enablement

jtong@techtarget.com