The only European event focused solely on B2B tech marketers making the transition to data-driven marketing.

Data has become the core of B2B IT digital marketing strategy, and the adoption of data-driven marketing tactics is on a rapid rise.

How do we take the needs of both sales and marketing and synergise it into one common intent data-driven message?

This year, TechTarget’s London ROI Summit takes the data strategy you know you need and showcases the “how to” of strategic implementation using a data-driven approach.

Register

Please join us for our 10th annual London ROI Summit to:

  • Hear from tech marketing thought leaders on how they have achieved synergy through intent driven-data in their company
  • Network with 100+ of your technology marketing peers
  • Get actionable advice on how to use quality data to build effective email marketing campaigns, better enable sales attribution, & strengthen your ABM strategy
  • Review the content creation roadmap to content-enabled sales

The Mermaid London River Rooms

The Mermaid London River Rooms, located at Puddle Dock near Blackfriars Station, is a newly renovated set of rooms in a vibrant event centre featuring a breathtaking view of the Thames River.

Agenda

Friday, 15th March, 2019

8:30

Registration and Breakfast

9:15

Welcome

9:30

Developing a content marketing roadmap to content-enabled sales

10:00

Peer business solutions: How I used intent driven-data

    + Show More - Show Less
    Using Intent-driven data as a marketing tool is relatively new and getting it right requires adjusting your mindset and thinking differently.

    This session offers two different perspective on how to navigate this change, from marketers currently working with intent-driven data.

    The panel features Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software.

10:40

Networking & Coffee Break

11:10

Attribution and the Role of Marketing for Sales: Measuring the credit

    + Show More - Show Less
    Panelists:
    Alun Hunt, Global Marketing Director, Cintra Software and Service
    Lisette Huyskamp, Head of EMEA Marketing, Optimizely
    Andy Gillies, SDR Manager, EMEA, TechTarget

    The data influx within marketing automation and sales force systems is exceptionally high. Marketing keeps adding data to help with the sales, including flooding in contact and source information, and the effect is less awareness of attribution to marketing. One might say it’s untrackable.

    We bring together three experienced individuals to ask the tough questions of attribution tracking and the marketing to sales intent based-data follow-up. Looking at the value of customer success, what is the best follow-up strategy for intent-based data, as well as useful attribution strategies for looking at the marketing to sales strategy. Covering the topics of ABM, showing the benefits of the right conversation, data refreshing, and social engagement, we’ll be beginning to mid-stage actions on how to get your best marketing tracked ROI.

11:50

Email Marketing Best Practices: The cascading opt-in timeframe effect

    + Show More - Show Less
    There are many ways to improve your nurturing – catchy subject lines, sending at peak engagement times, trigger based responses – but while tricks of the trade are important there is the fundamental question of when is the time that is best to engagement them in the nurture flow? In today’s intent-based data world, there is the concept of immediate engagement based on research patterns and activity. But does response really matter related to a point in time of opt-in engagement?

    The Performance Team at TechTarget has been looking into this question in great detail for the last 6 months in order to showcase to you, our vendors, what a thorough cascading timeline effect has on time based activity. We’ll look at opt-out %s swings, clicks to download, full download engagement and the 3-step-process to getting started on using this methodology.

12:10

Practical advice for capturing the win: Turning best practices to practical

12:40

Lunch/Networking

Register

Hear from technology marketing experts

Sarah Dunn

Director EMEA Marketing Programs, Aruba, a Hewlett Packard Company

Alun Hunt

Global Marketing Director, Cintra Software and Services

Lisette Huyskamp

Head of EMEA Marketing, Optimizely

Jonathan Ridley

Enterprise Marketing Manager UKI, Veeam Software

Andy Gillies

SDR Manager, EMEA, TechTarget

Bryan Glick

Editor in chief, Computer Weekly

Jat Hayer

Vice President of Sales, EMEA, TechTarget

Brent Boswell

Managing Director, EMEA, TechTarget

Voula Hantziantonakis

Senior Customer Success Manager, EMEA, TechTarget

Byrony Seifert

VP of Marketing and Product Delivery, EMEA, TechTarget

Venue

The Mermaid London: River Rooms
Puddle Dock, London EC4V 3DB
https://the-mermaid.co.uk/contact/

Marketers think they have seen it all and know it all – the Summit is a reminder that we don’t!”

– Director of Marketing, Paxata

 

Register today

Contact

Sponsorship Opportunities

Looking to sponsor the Worldwide ROI Summit? Contact us or click here.

Jat Hayer
VP of Sales, EMEA

jhayer@techtarget.com

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see readily available content, visit our Resource Library.

Blog

TechTarget’s blog, is technology marketers’ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.

TechTarget Contact

Byrony Seifert,
VP of Marketing and Product Delivery EMEA

bseifert@techtarget.com