TechTarget Worldwide ROI Summit

The only Southeast Asian event focused solely on B2B tech marketers making the transition to data-driven marketing.

This event will feature industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

At this event, you’ll hear how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with sales and deliver channel success.


Please join us for the ROI Summit in Singapore and have the opportunity to:

  • Hear from tech marketing thought leaders on the next generation of data-driven marketing
  • Network with your technology marketing peers
  • Get actionable advice on how to use data to drive pipeline, form new relationships with sales, and build better ABM and MQL strategies
  • Obtain IT purchase insights direct from the source and more

St. Regis Hotel

Superbly located at the crossroads of the embassy district, the UNESCO World Heritage Site of Singapore Botanic Gardens, as well as the prime shopping district of Orchard, the St. Regis is Singapore’s most eminent address, where unsurpassed luxury resides. Styled after the home of American high society doyenne Caroline Astor, Caroline’s Mansion at St Regis Singapore is a new venue that’s ideal to celebrate TechTarget’s 20th Year Anniversary.


Thursday, 5 September 2019



Registration and Light Refreshments


Welcome & Introduction


Common Characteristics of Marketers Making an Impact in the Age of Intent

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    Mike Cotoia, Chief Executive Officer, TechTarget
    Genevieve Yeep, Head of Digital, APJ Integrated Marketing, Dell Technologies

    TechTarget’s more than 1,300 clients are proactively building their businesses right now with our purchase intent offerings, which are directly actionable and mapped to the buyer’s journey. Every company has its own challenges in effectively using intent data to empower marketing and sales. But those doing so most successfully share some common approaches.

    We’re joined by TechTarget CEO Mike Cotoia, who has visibility into how many organisations are leveraging intent insights. In this session, Mike offers up the characteristics that differentiate the marketers who are truly making a difference and some practical examples of how you can incorporate these tactics into your initiatives. Following his presentation, Genevieve Yeep from Dell Technologies will discuss how her role – and the skills she needs to be effective – are evolving in the age of intent.


Priority Engine Update




Attribution Advice: Measuring Marketing’s Contribution

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    Chad Pearce, Chief Marketing Officer, APAC at Microsoft
    Josephine Ho, Senior Manager, Digital Platforms and Strategy, VMware

    In this session we explore one of the biggest challenges marketers face: attribution. A panel of your colleagues will offer insights into how they track and report on the impact that marketing-led initiatives are making. In particular, you’ll hear how some tech vendors are measuring marketing ROI across a variety of online and offline activities. See how to overcome common pitfalls in attribution models and ensure your leadership team effectively ties marketing programs to generated and influenced pipeline.


TIBCO’s Journey to Intent-Data Excellence

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    Presented by: Alan Ho, Sr. of Marketing for Asia Pacific and Japan, TIBCO Software

    TIBCO, a global integration, analytics and event-processing software provider, underwent a transformation with tech budget and revenue-driving activity increasingly moving to marketing. As a new potential buyer for TIBCO solutions emerged, the company set an objective to get its message in front of the right person at the right time, and drive leads. See how TIBCO architected a demand-gen engine designed to produce authentic conversations with prospects or customers and deliver a measurable impact on revenue.


IT Buyers Panel: How Changes in Technology Are Transforming the Buying Process

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    Moderator: Aaron Tan, Executive Editor, APAC
    Panel Members:
    Chang Sau Sheong, CEO, SP Digital
    Manik Narayan Saha, CIO, SAP Asia-Pacific
    Dr Colin Quek, Deputy Director (Informatics), Rehabilitation Research Institute of Singapore

    The changes in technology in the last few years have altered the buying process. In this lively discussion, our Senior Executive Editor Aaron Tan talks with local CIOs about how their organizations evaluate, recommend and decide which solutions to purchase and how recent changes in the technology landscape have changed their very process of doing so.


Closing Remarks


Lunch and TechTarget‘s Archers Marketing Awards

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    In honor of TechTarget’s 20th anniversary, we’re recognising outstanding achievement in the B2B tech marketing and sales community. Please join us as we celebrate great work being done across several categories.


End Session



Hear from technology marketing experts

Alan Ho

Sr. Director of Marketing, APJ, TIBCO

Chad Pearce

Chief Marketing Officer, APAC at Microsoft

Josephine Ho

Senior Manager, Digital Platforms and Strategy, VMware

Dr Colin Quek

Deputy Director (Informatics), Rehabilitation Research Institute of Singapore

Manik Narayan Saha

CIO, SAP Asia-Pacific

Chang Sau Sheong

CEO, SP Digital

Genevieve Yeep

Head of Digital APJ,
Dell Technologies

Mike Cotoia

Chief Executive Officer, TechTarget

David Lane

Director of Customer Success, APAC, TechTarget

John Panker

Managing Director, APAC, TechTarget

Aaron Tan

Executive Editor, APAC,
Computer Weekly


St. Regis Hotel
Caroline Mansion @ St. Regis,
29 Tanglin Rd, Singapore 247911

Hotel website

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.”

– Senior Manager, Channel Marketing, NetApp


Register today



Sponsorship Opportunities

Looking to sponsor the Worldwide ROI Summit Singapore? Contact us.

Jon Panker
Managing Director APAC

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see readily available content, visit our Resource Library.


TechTarget’s blog is technology marketers’ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit the blog to join the discussion.

TechTarget Contact

Shamim Narayan
Senior Director of Product Management, APAC