The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing.

This event will feature industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

At this event, you’ll hear how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with sales and deliver channel success.

Register

 

Please join us for the ROI Summit in Sydney and have the opportunity to:

  • Hear from tech marketing thought leaders on the next generation of data-driven marketing
  • Network with your technology marketing peers
  • Get actionable advice on how to use data to drive pipeline, form new relationships with sales, and build better ABM and MQL strategies
  • Obtain IT purchase insights direct from the source and more

 

The Tea Room QVB

The elegant Tea Room is located on the third level of the Queen Victoria Building in the heart of Sydney’s CBD. It is also just a 5-minute taxi ride from popular sites such as the Sydney Opera House and Darling Harbour. Public transport links are easily accessible, as the QVB Building is located directly above Town Hall Station.

Agenda

Tuesday, 10 September 2019

 

13:30

Registration and Light Refreshments

14:15

Welcome & Introduction

14:25

Common Characteristics of Marketers Making an Impact in the Age of Intent

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    Mike Cotoia, Chief Executive Officer, TechTarget
    Priscilla Lee, Digital Marketing Manager APJ, ServiceNow

    TechTarget’s more than 1,300 clients are proactively building their businesses right now with our purchase intent offerings, which are directly actionable and mapped to the buyer’s journey. Every company has its own challenges in effectively using intent data to empower marketing and sales. But those doing so most successfully share some common approaches.

    We’re joined by TechTarget CEO Mike Cotoia, who has visibility into how many organisations are leveraging intent insights. In this session, Mike offers up the characteristics that differentiate the marketers who are truly making a difference and some practical examples of how you can incorporate these tactics into your initiatives. Following his presentation, Priscilla Lee from ServiceNow will discuss how her role – and the skills she needs to be effective – are evolving in the age of intent.

15:00

Developing (and Executing) an Effective ABM Program

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    Jon Panker, Managing Director, APAC, TechTarget

    It’s undoubtedly the acronym getting the most attention in B2B marketing. Despite all the talk about ABM and the effort going into delivering against a target account-focused strategy, what’s working? This session explores ABM successes and missteps in the B2B tech arena with an eye toward practical advice for devising, implementing and measuring an ABM program.

15:30

Break

15.45

Attribution and the Role of Marketing for Sales: Measuring Marketing’s Contribution

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    Presenter: Greg Wood, Marketing Director, Global Marketing, Marketing Sciences, Analytics, Insights and Operations, SAS
    Panel Members: Amy Christopher, Director of Marketing APAC, Domo
    Lauren Ginter, ANZ Marketing Manager, SecureWorks

    In a session led by one of your colleagues, Greg Wood from SAS, we explore one of the biggest challenges marketers face: attribution. Greg will offer insights into how his team tracks and reports on the impact that marketing-led initiatives are making while facilitating a peer discussion about measuring marketing ROI across a variety of online and offline activities. See how other technology vendors are demonstrating marketing’s contribution and ensuring their leadership team credits marketing for generated and influenced pipeline.

16.15

Energizing Inside Sales With Pre-Purchase Insights

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    Greg Anderson, Vice President of APAC Sales, TechTarget
    Gabrielle Kingston, Sr. Manager Field Marketing ANZ, Ivanti
    Joshua Hatton, Sales Development Rep, Ivanti

    According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing importance of inside sales, too many SDR teams are held back from delivering even greater pipeline impact by continuing to use ineffective, volume-based approaches. Intent data has the ability to warm up the traditional cold call and turn a qualification-based outreach into a meaningful first engagement. In this session, the ANZ field marketing leader at software firm Ivanti and her inside sales rep share the secrets to their successful working relationship and how intent-based insights have made a measureable impact on their business. ​

16.45

Effective Marketing in Today’s Evolving IT Environment

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    Moderator: Tom Walker, APAC Client Sales Consultant, TechTarget
    Panel Members: Tim Reid, IT Director, Asia Pacific, Campari Asia Pacific
    Kevin Howland-Rose, Director, Corporate Information Systems at Sydney Local Health District

    The ever-changing IT world has made it harder than ever to determine the right people who will be influencing and finalising decisions for your solutions. From digital transformation to cloud and devops, different personas (including line of business) are weighing in on what their companies should buy. In this lively discussion, you’ll meet your prospects – the various constituencies within an organisation who evaluate, recommend and decide which solutions to purchase. You’ll learn more about how buying committees are engaged in cross-functional collaboration to make smart decisions in a more agile manner.

17:15

Closing Remarks

17:30

TechTarget’s 20th Anniversary Celebration

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    Join us for drinks and canapes as we mark TechTarget’s two decades of delivering ROI for B2B tech marketing and sales. This is a great opportunity to network with your peers.

19:30

End Session

 

Register

Hear from technology marketing experts

Amy Christopher

Director of Marketing APAC, Domo

Lauren Ginter

ANZ Marketing Manager, SecureWorks

Joshua Hatton

Sales Development Rep, Ivanti

Kevin Howland-Rose

Director,
Corporate Information Systems at Sydney Local Health District

Priscilla Lee

Digital Marketing Manager APJ, ServiceNow

Greg Wood

Marketing Director,
Global Marketing, Marketing Sciences, Analytics, Insights and Operations, SAS

Tim Reid

IT Director,
Asia Pacific, Campari Asia Pacific

Gabrielle Kingston

Snr Manager Field Marketing, ANZ at Ivanti

Greg Anderson

Vice President of APAC Sales, TechTarget

Mike Cotoia

Chief Executive Officer, TechTarget

Jon Panker

Managing Director of APAC, TechTarget

Tom Walker

APAC Client Sales Consultant, TechTarget

Venue

The Tea Room QVB
Queen Victoria Building,
455 George St, Sydney NSW 2000, Australia

Hotel website

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.”

– Senior Manager, Channel Marketing, NetApp

 

Register today

Register

Contact

Sponsorship Opportunities

Looking to sponsor the Worldwide ROI Summit Sydney? Contact us.

Jon Panker
Managing Director APAC

jpanker@techtarget.com

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see readily available content, visit our Resource Library.

Blog

TechTarget’s blog is technology marketers’ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit the blog to join the discussion.

TechTarget Contact

Shamim Narayan
Senior Director of Product Management, APAC

snarayan@techtarget.com