The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing.

This event will feature industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

At this event, you’ll hear how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with sales and deliver channel success.

Register

 

Please join us for the ROI Summit in Sydney and have the opportunity to:

  • Hear from tech marketing thought leaders on the next generation of data-driven marketing
  • Network with your technology marketing peers
  • Get actionable advice on how to use data to drive pipeline, form new relationships with sales and build better ABM and MQL strategies
  • Obtain IT purchase insights direct from the source and more

 

Four Seasons Hotel Sydney

Sydney’s best located luxury hotel, Four Seasons Hotel Sydney delivers an unforgettable five-star experience, surrounded by the city’s icons and overlooking stunning Sydney Harbour.

Agenda

Thursday, 20th September 2018

 

8:30

Registration (Welcome Coffee/Pastries)

9:15

Introduction

9:30

Tech vendor perspectives: The journey from prospect to lead to customer

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    Jon Panker, Managing Director APAC, TechTarget
    Greg Wood, Marketing Sciences Director, SAS APJ
    Suzanne Little, Digital and Content Marketing Specialist, SAS APJ

    Follow the marketing and sales journey from identifying a contact to lead and opportunity creation through to closed-won business. A marketer will walk you through the steps of a campaign and nurture program that shows how marketing generated, nurtured and assisted sales in winning a deal. We’ll look at all the steps involved from a marketing and sales perspective and the combination of content, automation and third-party data/media that moved the deal along.

10:00

Maximising data: Moving from information into intelligence

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    Sulo Hardie, Digital Marketing Centre Leader, IBM
    Collin Akers, Account Manager, APAC, TechTarget

    This session offers prescriptive advice for how marketers can combine data from disparate sources: their own data and third party data. The goal is to ensure the information you’re capturing (interaction off your own website, with your own content, with relevant independent or competitive content) can be put to the best use to power marketing initiatives and sales follow-up.

10:30

Break

10:45

Accelerating progress with ABM

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    Greg Anderson, VP APAC Sales, TechTarget
    Belinda Hilberts, Head of Marketing ANZ, Veeam Software

    Account-based marketing gone bad results in missed opportunities, poor conversion rates, disharmony between sales and marketing, and a lot of wasted resources. In this presentation, we’ll show you a recipe for avoiding common ABM mistakes by leveraging data and account-specific insights to accelerate progress with target accounts –and their lookalikes– to grow pipeline.

11:15

How data is redefining the marketing-sales dynamic

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    Tom Walker, Client Sales Consultant, APAC, TechTarget
    Leanna Lewis, Commercial Sales Rep, Rackspace Australia
    Tobias Murdin, Business Development Manager, Informatica ANZ
    James Enoch, Commercial Sales Manager, SAS APJ

    This is a panel discussion featuring sales & inside sales reps to discuss how they’re utilising data to get closer to customers and become more relevant to prospects. Attendees will walk away with guidance on how to arm their ISRs, BDRs and SDRs to rely on data to prepare for calls, personalise their pitch and be more consultative.

12:00

Successful event marketing: How to attract the right people

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    David Lane, Director of Client Consulting, TechTarget
    Vicky Quinlan, Marketing Associate, APJ Dell Boomi

    Organising face-to-face and digital events is among the most time-consuming activities facing most field and country marketers. Whether it’s a seminar, a conference, a webinar or a virtual trade show, there’s nothing more critical than determining who to invite and ensuring you’re driving quality attendees. This session will shed light on how to leverage pre-purchase insights to identify the right people to show up and drive better conversations for sales pros.

12:30

Networking Lunch

 

Register

Hear from technology marketing experts

James Enoch

Commercial Sales Manager, SAS APJ

Sulo Hardie

Digital Marketing Centre Leader, IBM

Belinda Hilberts

Head of Marketing ANZ, Veeam Software

Leanna Lewis

Commercial Sales Rep, Rackspace Australia

Tobias Murdin

Business Development Manager, Informatica ANZ

Suzanne Little

Digital and Content Marketing Specialist, SAS APJ

Vicky Quinlan

Marketing Associate, APJ Dell Boomi

Greg Wood

Director, AP Marketing Sciences, SAS

Collin Akers

Account Manager, APAC TechTarget

Greg Anderson

VP APAC Sales, TechTarget

David Lane

Director of Client Consulting, TechTarget

Jon Panker

Managing Director of APAC, TechTarget

Tom Walker

Client Sales Consultant, APAC, TechTarget

Venue

Four Seasons Hotel Sydney
199 George St, Sydney NSW 2000

Hotel website

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.”

– Senior Manager, Channel Marketing, NetApp

 

Register today

Register

Contact

Sponsorship Opportunities

Looking to sponsor the Worldwide ROI Summit Sydney? Contact us.

Jon Panker
Managing Director APAC

jpanker@techtarget.com

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see readily available content, visit our Resource Library.

Blog

TechTarget’s blog is technology marketers’ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit the blog to join the discussion.

TechTarget Contact

David Lane
Director of Client Consulting, APAC

dlane@techtarget.com