Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know

Peter Ross

VP, Corporate Marketing

technology termsOne of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. It almost seems that a new language is emerging that is only being spoken by serious technology practitioners. How do technology sales and marketing teams keep pace with the never-ending onslaught of new tech terms in order to stay fluent and up-to-speed in their communications with IT pros?

Technology Spoken Here

As the authority on the English language, the historic Merriam-Webster dictionary annually nominates and adds new words and terms to stay current with how we communicate with one another. Last year alone, Merriam-Webster gave final seal of approval to over 1,700 words most of us have been using for years by adding them to their most current unabridged American dictionary. In my own quest to stay up-to-date with the latest terminology within the fast-moving world of enterprise technology I often rely on WhatIs.com as a regular resource, along with the WhatIs.com tech word of the day delivered to my inbox every morning. Depending on your own areas of focus, I would suggest poking around the WhatIs library of content to help self-educate yourself on the latest and greatest tech terms and definitions. In the spirit of sharing my new found knowledge, here is a glossary of my top ten favorite tech terms from this past year:

  1. Flape (flash plus tape) is an approach to tiered storage that uses flash storage as primary storage but also writes a copy to a linear tape file system.
  2. Floud (flash plus cloud) is a similar approach to FLAPE tiered storage, which also uses flash for primary storage and cloud storage for secondary storage.
  3. Haptics is the science of applying touch (tactile) sensation and control to interaction with computer applications.
  4. Noisy Neighbor is a phrase used to describe a cloud computing infrastructure co-tenant that monopolizes bandwidth, disk I/O, CPU and other resources.
  5. Evil Maid Attack is a security exploit that targets a computing device that has been shut down and left unattended.
  6. Wetware is a synonym for the human brain that refers to programmers, developers, systems admins, cloud and IT architects and other employees that directly affect how servers, applications, networks and the rest of an IT system functions.
  7. Van Eck Phreaking is a form of eavesdropping in which special equipment is used to pick up telecommunication signals or data within a computer device by monitoring and picking up the electromagnetic fields.
  8. Honey Monkey is a virtual computer system that is programmed to lure, detect, identify and neutralize malicious activity on the web.
  9. Spear Phishing is an email spoofing fraud attempt that targets a specific organization, seeking unauthorized access to confidential data.
  10. Nomophobia is made up of “no + mobile + phone + phobia” and represents the irrational fear of being without your mobile phone or being unable to use your smartphone for some reason.

Fine-tune industry knowledge and expertise

There is no shortage of best practices, advice and on-the job-training for technology marketers when it comes to things like content marketing, demand generation, and more – even in the pages of this very blog. However, scarce are the resources to help build more industry knowledge and expertise. Especially if you work in some of the more niche segments of the technology market.

While these are some of the more interesting new additions to the technology lexicon, this list only represents a small sampling among the thousands of technology terms, phrases and acronyms that are added to our growing technology vocabulary every year. I welcome you to share any other new and emerging technology terms that B2B marketers should be on top of. Please feel free to post your favorite new tech terms in the comment section or share them with me on LinkedIn and Twitter.

industry expertise, technology marketing best practices, technology terms, TechTarget, WhatIs

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