April 17, 2024
James Landry Marketing Program Manager
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
March 29, 2024
Shalen Lowell Senior Content Marketing Manager
The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]
March 21, 2024
Shalen Lowell Senior Content Marketing Manager
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]
March 18, 2024
Anita Covelli Director of Partner Marketing
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]
March 4, 2024
Bhawna Sharma Partner Marketing and Developer Marketing, PayPal
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
February 28, 2024
Emily Falconer Marketing Program Manager
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]
February 26, 2024
Anita Covelli Director of Partner Marketing
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]
February 20, 2024
Alicia Borchardt Marketing Programs Manager
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]
February 13, 2024
Lauren Moss Marketing Program Manager
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]
February 9, 2024
Kurtis Kendall Senior Copywriting Strategist
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]
