How Important are Ad Audits to Marketers?

Today Online Media Daily ran an interesting and “long-time coming”story on how eight major consumer companies are demanding that Internet publishers provide consistent audited ad impression reports for online ad campaigns.  

The article also cited that other companies including HP would soon place the same requirement on publishers. Marketers anticipate that reporting formats should be in line with guidelines clearly established by the Internet Advertising Bureau.

Of course, as a publisher, we’d be interested in hearing from our audience as to where you stand with this issue. Let us know.

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