White Paper|4 Aug 2021

The B2B Buyer Persona Framework

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With B2B insight, marketing can focus on clear business needs and value propositions and ensure that messaging is targeted and compelling.

In this B2B Buyer Persona Framework, explore:

  • How B2B buyers differ from B2C personas
  • B2B functional attributes
  • B2B emotive attributes
  • And much more

Save the exclusive Forrester framework here.

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