The B2B Buyer Persona Framework
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With B2B insight, marketing can focus on clear business needs and value propositions and ensure that messaging is targeted and compelling.
In this B2B Buyer Persona Framework, explore:
- How B2B buyers differ from B2C personas
- B2B functional attributes
- B2B emotive attributes
- And much more
Save the exclusive Forrester framework here.
Download this White Paper
