Beyond Activity Measures: Increase SDR Yields by Focusing on Quality

Sales reps only spend 18% of their time truly in front of buyers.

When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up.

In this guide, explore the importance of digital touchpoints and intent data with Forrester and TechTarget.