eBook|19 May 2022

Create connections with buyers through episodic content

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It’s clear that consumers today crave video - and lots of it. But you may be wondering, how does that translate to the B2B buyer landscape?

Video-based channels like webinars can drive deep engagement with buyers and customers, but it’s still challenging to cultivate community at scale while also cutting through a fiercely competitive and cluttered digital environment.

This e-book will break down how episodic content can ignite any demand generation or ABM strategy for long-term results.

Access your copy to learn:

  • Why episodic content is so powerful
  • The 4 steps for launching a webinar series
  • How to overcome common barriers to producing
  • webinar series

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