How 8x8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

8x8, as a global provider of cloud-based unified communications solutions for businesses, needed a data-driven solution to help their channel partners generate more sales-qualified leads to fill their pipeline.

Discover in this case study how, by working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities.