How To Grow Your Medical Device Revenue Through Software Licensing And Entitlements

Introducing software into the medical hardware manufacturer’s business requires operational changes. While some embedded device manufacturers have developed effective software monetization strategies, others are unprepared for this shift. The software in medical devices provides an excellent opportunity for medical-equipment vendors to differentiate their products in a competitive marketplace.

Pivoting to software sales can also present significant risks associated with unauthorized software use or even software piracy and the risk of medical data security breaches. Medical-equipment vendors face other challenges as well, including fully monetizing their intellectual property (IP) investments while managing the cost complexity of supporting many different product variants and maintaining regulatory compliance.

Take this brief survey and learn how medical equipment vendors can overcome these challenges using a comprehensive software protection and monetization strategy. Leaning into software monetization technology will allow the device maker to drive growth and profitability using innovative business and pricing models that answer the demands of today’s budget-constrained medical facilities.