Intent Monitoring for Strategic Purposes
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Along with exploring the GTM revolution, in this webcast Rebecca Kitchens, President of TechTarget, maps out the evolution of intent activation.
In her presentation, Kitchens considers questions like:
- What makes good intent data?
- How does intent 3.0 differ from intent 1.0 and 2.0?
- How can marketers look at intent data differently in order to enhance their GTM strategies?
Watch now to unlock answers.
Download this BrightTALK Webinar
