Shaping Your ABM Strategy with Intelligent Data
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How can organizations set their ABM strategies apart? One way to do so is by tapping into intent and technographics.
In this webcast, Jillian Coffin, TechTarget’s SVP, and Matt Hogan, HG Insights’ VP of Growth Marketing, delve into that strategy, considering:
- Three common ABM challenges
- The GTM revolution
- How to leverage technographics to determine your TAM and ICP
- And more
Tune in to access these leaders’ insights.
Download this BrightTALK Webinar
