Maximizing intent data & its impact on GTM teams

To improve their GTM strategy, many organizations have leveraged intent data. Why, and how?

Along with answering those questions, in this webinar three marketing experts – Annie Matthews, TechTarget’s SVP of Sales, Tamye Oshman, Xcitium’s VP of Channel Marketing, and Nicole Kimmick, Alation’s Director of Account Based Marketing – consider:

• The successes that intent data can deliver for marketing teams
• How to establish trust with sales leadership
• Ways to use intent data for marketing nurture
• And much more

Tune in to unlock this insightful discussion.