BrightTALK Webinar|24 Aug 2023

Maximizing intent data & its impact on GTM teams

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To improve their GTM strategy, many organizations have leveraged intent data. Why, and how?

Along with answering those questions, in this webinar three marketing experts – Annie Matthews, TechTarget’s SVP of Sales, Tamye Oshman, Xcitium’s VP of Channel Marketing, and Nicole Kimmick, Alation’s Director of Account Based Marketing – consider:

  • The successes that intent data can deliver for marketing teams
  • How to establish trust with sales leadership
  • Ways to use intent data for marketing nurture
  • And much more

Tune in to unlock this insightful discussion.

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