GTM Success Stories: Leveraging Intent Data for Better Strategies

To improve their GTM strategy, many organizations have leveraged intent data. Why, and how?

Along with answering those questions, in this webinar three marketing experts – Annie Matthews, TechTarget’s SVP of Sales, Tamye Oshman, Xcitium’s VP of Channel Marketing, and Nicole Kimmick, Alation’s Director of Account Based Marketing – consider:

• The successes that intent data can deliver for marketing teams
• How to establish trust with sales leadership
• Ways to use intent data for marketing nurture
• And much more

Tune in to unlock this insightful discussion.