The Intersection of Product, Field and Partner Marketing

Where do Product, Field and Partner Marketing intersect? To answer that question, marketing executives from Equinix, SAP and TechTarget gathered for a discussion in this episode of TechTarget’s Partner Marketing Visionaries.

Along with considering where and when those intersections should take place, the experts explore:

• The competitive advantages of these teams intersecting
• Best practices for sharing information between Product and Partner teams
• Processes that Product teams can establish in a strategic alliance to improve messaging

Tune in to access these insights and more.