How to build deeper relationships with high-value B2B accounts

Customer relationships face challenges from recent disruptions, making traditional marketing less effective. Organizations struggle to reconnect with high-value clients while maximizing revenue.

This guide explores account-based engagement (ABE) as a strategic evolution beyond account-based marketing, offering frameworks for targeting quality over quantity. It provides insights for aligning marketing, sales, and customer service teams:

· Nine-step strategy for personalized engagement with high-value accounts
· Key performance indicators to measure engagement success
· Data techniques for understanding customer behavior and refining messaging

Discover how ABE can transform your engagement strategy.