Tech purchase drivers and disruptors for 2024

B2B tech marketing and sales teams are constantly looking for better ways to connect with their buyers to drive more high-quality engagements with more prospects. To do that, these teams need a really clear idea of what’s influencing buyers’ purchasing decisions so they can personalize messaging and outreach.

TechTarget surveyed 340+ global technology buyers across IT management and senior business roles as a part of the 2024 Media Consumption Survey to understand what areas are driving or disrupting tech purchases.

In this infographic, explore 3 trends impacting buyers’ decision-making and how go-to-market (GTM) teams can respond to better engage with target buyers in the coming year.