A short guide to webinars for demand gen

The content you select for your demand gen programs plays a critical role in progressing customers through their journeys, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game.

This presents a huge challenge and opportunity for demand gen marketers. Teams that can successfully create and distribute high-quality content are much more likely to end up on a buyer’s shortlist.

In this e-book, you’ll learn how tech marketers can better fuel their demand gen engine with strong content to reach more in-market buyers. You’ll learn:

• What content formats are the most effective.
• Why video content should be at the forefront of your content strategy.
• And more