How a rideshare giant balanced SMS toll fraud and UX

A top rideshare company tackled SMS toll fraud to protect customer experience by partnering with Arkose Labs. Leveraging AWS, they introduced OTPs for registration, but faced fraudsters exploiting the system. Arkose Bot Manager was deployed, enhancing security with minimal customer impact.

Key results:

• $2.5M annual savings on SMS toll fraud in high-risk nations
• 99.5% low-risk traffic passed smoothly
• 94.4% fraud attempts abandoned, showing high detection accuracy
• Zero consumer complaints

Explore the full case study on balancing security with user experience.