TechTarget Technology Spending Intentions Study Highlights

This research report from TechTarget and Enterprise Strategy Group provides insights into global technology spending intentions for 2024. Key findings include:

• Digital transformation, cybersecurity, generative AI, and data analytics are top drivers of technology investment in 2024
• Nearly half of organizations plan to increase IT budgets, with larger and more digitally mature companies prioritizing customer experience initiatives
• Top investment areas include cloud, security, application modernization, and data management/governance

The report covers spending plans across 21 technology categories and 39 solution areas, offering vendors actionable insights.

Read on for the full array of findings.