AI for CRM: A Field Guide to Everything You Need to Know

As artificial intelligence (AI) evolves, it transforms customer relationship management (CRM). This white paper explores how AI enhances sales, service, marketing, IT, and commerce functions. Key topics include:

• How AI, machine learning, and related technologies work and impact businesses
• The data, expertise, infrastructure, and contextual challenges in adopting AI
• Use cases showing AI making sales teams efficient, service proactive, marketing personalized, IT intelligent, and commerce tailored

By embracing AI, companies can deliver modern, connected customer experiences. Discover how AI can empower your CRM strategy and transform your business.