Straight Talk On B2b Data Integration

The B2B integration market is evolving, crucial for businesses of all sizes. Many mid-market companies struggle with service and support from traditional providers. This paper examines challenges for mid-market businesses and providers, including:

· Increasing complexity as companies balance legacy systems with cloud-based API integration
· Difficulties in attracting and retaining specialized data integration talent
· Limitations of legacy EDI and SaaS providers, often focused on large customers over personalized service

It outlines a path forward, emphasizing the need for providers offering managed IT, cybersecurity, and data integration services tailored to mid-market needs.