Drive innovation with customer insights: 3 key strategies

Customer-centricity is crucial for innovation, enabling organizations to respond to market needs and stay ahead. Yet, many overestimate their understanding, with only 19% of decision makers rating their organizations as strong in gathering insights. Reported challenges include, misalignment with insights, leadership preferences over data, outdated or inaccessible data, and inadequate tools for insights.

To enhance customer-centricity, organizations should:

• Prioritize customer data in innovation
• Assess existing insights and accessibility
• Rethink tools and processes for insights

Focusing on these areas improves innovation and meets real customer needs.